23rd Aug 2021   |   Glow & Lovely Careers   |     |  
7 min read

The Career Scope Of Digital Marketing

Career Guidance

These days almost every other business has moved online, due to which the concept of digital marketing is also growing at a steady pace.

Many businesses have realised the scope and potential of digital marketing too. This is why the industry remains on the lookout for creative writers, social media managers, account analysts, graphic designers, and much more.

There is so much opportunity in it that a growing number of women are interested in getting into digital marketing today. It offers flexibility and plenty of work from home opportunities as well.

If you are also interested in this line of work, you might have several questions about it. So let us start addressing them.

What Is Digital Marketing?

In the old days, marketing was done offline. Ads would be printed on billboards, newspapers, and magazines. However, that has now changed to online marketing.

Today, the majority of businesses have an online presence to market their products on the Internet.

There is plenty of work that goes into making this happen. Businesses have to build a website or have an online presence. They must also update them as per ongoing trends to market their products online. This is what digital marketing is all about. The industry deals with promoting businesses online to potential customers.

Business owners don’t only want people to walk into the physical offline store but they want customers on the Internet to be aware of the products they sell.

To do this, a digital marketing company will build the brand’s presence online on social media platforms such as Facebook, Instagram, LinkedIn, or YouTube. Without the involvement of digital marketing, you cannot reach as many customers.

Also Read: 10 Simple Ways To Start A Career In Digital Marketing

The Scope Of Digital Marketing

Digital Marketing is a field with huge potential because of how fast the world is moving online.

It is a very attractive option for innovative and sales-driven individuals. Creative, tech-savvy, and even extremely social personality types find it easier to fit into this industry.

If you are not sure about what your interests and personality type is, then start with a free interest-based career test. This way, you will know if this industry truly syncs with what you like.

Today, many people fall in love with the digital marketing industry because of how many opportunities it offers. There are endless job roles linked to the industry.

Some digital marketing companies will want good writers while others will want a public relations manager. Some job titles require tech skills but some roles just want super creative people. So you get to pick and choose the job title that matches your skill-set.

To help you better understand the scope of this field of work, let us look at some of the biggest job roles to consider in digital marketing:

Top Digital Marketing Career Options

Web Designer

A web designer is someone who does the creative work on the website of a business. Every brand wants an attractive website because that is where the customers come first.

If you take this job, your role will include creating the website, deciding the fonts, colour, and layout. The job role allows you to explore your creative side because you get to make the website as attractive as possible to the eye. Do note that the task can be challenging because at times clients are overly demanding.

You would also need some basic knowledge on website designing code like HTML and CSS to develop a website.

Digital designing courses are very popular these days. So you can take it up if you wish to gain theory-based knowledge on creating designs for websites. After being a web designer, you can move forward to also become a UI UX (User interface and user experience) designer.

Social Media Marketer

A social media marketer will put up engaging content about the brand on various social media platforms.

Depending on the type of brand it is, you will have to decide whether you want to create content for Instagram, YouTube, LinkedIn, or Twitter. You will need to create and put up creative posts regularly.

You might be asked to post short written content or videos in the form of reels that are now trending on Instagram. With such efforts, more potential customers reach the company.

You also need to generate interest in the business products and services by coming up with a marketing strategy to follow.

Digital Account Manager

A digital account manager is a job that focuses on building and nurturing client relationships.

With this role, being able to communicate well is key. Your main responsibilities include being the person whom clients can contact.

When speaking with the client, you should be able to address their queries and understand their requirements. After that, you have to coordinate with other departments to get the task done.

You would have to make sure projects are delivered on time to the client. You will also be the person who talks to clients to understand their budgets.

Collecting payments and checking the client account status will be your additional responsibilities.

Like we said, being able to communicate well is essential for this role. If you are interested in this job role, you can brush up on your communication skills with online courses.

Graphic Designer

Graphic designing is all about creating visuals by drawing and illustrating the ideas that the brand has. When the brand needs a logo or a new design on their website, that’s when a graphic designer steps in.

A graphic designer must understand which colours go together, font patterns, and understand the aesthetics of a good design. Basic knowledge of softwares like Adobe Photoshop, Adobe Illustrator, or CorelDRAW makes it easier to create eye-catching designs.

Also read: A Day In The Life Of A Graphic Designer

Public Relations (PR) Manager

As per this specific job title, your work will be to manage the brand image when the press gets involved.

A PR manager also has to double-check that the right information about the company is being sent out in the media. For instance, if there is an article about the company being released in a magazine, the PR manager must step in to oversee.

Responding to media houses and managing journalists are other tasks involved in this role. 

You also have to organise events to promote the good work of the brand to the press so that its image is uplifted. It is necessary to be able to be an effective communicator for this role as well.

So consider taking an English for media and entertainment course to update vocabulary skills for this role.

Marketing Analyst

If you like looking at data more than doing creative roles, then taking up a marketing analyst role could be perfect.

A marketing analyst has to study data and market trends. In this role, you will have to consult companies about which products and services will work best for them to increase sales.

This role requires critical thinking skills more than anything else. To get a more detailed understanding of how to analyze market trends and data, it is best to take an online course on the same.

Ways To Start A Career In Digital Marketing

Go for digital marketing internships - Internships are a great way to learn more about the job roles and the actual work done in a digital marketing agency. You can interact with colleagues and explore what others do till you find the job title that suits you best.

Take free digital marketing online courses - In your free time, take up digital marketing courses that introduce you to the most basic concepts. This can help you feel more confident at your job. When you have a fair idea of things before you take up a job, it gives you an advantage over others.

Create your own website - Watch online tutorials and or take online classes to make your own website. This way, you will know everything you need to know from the ground level. You will have proof that you know how to design and handle a website when you try it out yourself. You can then build this into your resume.


Is Digital Marketing A Good Career?

Digital marketing is a good career option because it is a creative line of work and there is a lot of variety in the industry. Digital marketing agencies hire content writers, digital account managers, market analysts, social media managers, and much more. If you like these job roles, it can be a good career choice.

What Is The Best Job In Digital Marketing?

Some of the top job roles in digital marketing include -

  • Social Media Marketing
  • Content Creation
  • Visual Designing
  • Website Developing

Remember that what is best for someone else might not be best for you. So pick the job role that seems most interesting to you.

Is Digital Marketing A Stressful Job?

Digital marketing can become a stressful job depending on client requirements. If the client has strict deadlines, you may have to work late and it can become difficult. On the other hand, sometimes you get to work and learn with great clients. So even if it can be stressful and challenging, the lessons you learn on the job are plenty.