30th Nov 2020   |   Glow & Lovely Careers   |     |  
3 min read

IIM Bengaluru’s Free Online Course on Marketing Could Be Just The Direction Your Career Needs

 best marketing course

Girls from challenging backgrounds and conservative families often have to forgo their dreams because of the lack of availability to quality higher education. To ease this, Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) has partnered with edX, an online course provider. Through this affiliation, you can take low-cost online courses from some of the best institutes around the world, like Harvard, MIT, IIT Bombay, and IIM Bengaluru.    

IIM Bengaluru is recognized as one of the best institutes in India. It is known for its top-notch faculty members with unmatched academic excellence and international experience. They also have a deep understanding of the challenges and aspirations of Young India. The online marketing courses offered by IIM-B have been designed by renowned professors, keeping in mind all these factors. 

The term Marketing covers many areas. It refers to advertising, brand and product image management, consumer research, product planning, distribution network, etc. You can specialize in a particular stream based on your interest. IIM-B’s Marketing Management Course will help you learn the applications of marketing theories in real-world business practices.   

You do not have to give the Common Aptitude Test to take this course. What’s more, you will also get a certificate after completing the course. Please note that you may have to pay a nominal amount for the certificate. Register with the Glow and Lovely Careers (formerly known as Fair & Lovely Career Foundation) to gain access to IIM-B’s Free Online Marketing Courses With Certificate. The course expires on 20 May 2021. 

A marketing job in an international company is very lucrative. Naturally, it is also competitive. Each vacancy in a reputed firm invites at least hundreds of applications. In such a scenario, you have to make sure that your resume stands out. This is where such free online marketing courses can help you. It may not be equivalent to a full-time MBA degree, but it will let your employer know that you are clear with your basics in marketing and have a  good foundation. You are eager to learn. And it may just get your foot in the door. 

There are many advantages to online courses. Firstly, you can take it at your convenience. Now, you may be forced to pick up a part-time job because of some difficult conditions. Fortunately, due to technology, you do not have to miss out on your chance for higher education. With online courses, you get the option to attend classes at a time of your choosing. You don’t have to work out details like commuting, hostel expenses, and other such common worries of higher education.  

Do make use of the other free courses available on the Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) website to add more value to your education and experience. Of course, candidates with academic knowledge are highly valued in every field. But, you will also be tested in other areas by your potential employers. For example, a marketing department will seek well-groomed candidates, who can speak, read, and write English confidently, and appear positive in their body language. 

We recommend English for Doing Business in Asia – Speaking, and English for Doing Business in Asia – Writing courses to help you with your English. Both of these courses are free. You may not apply for certification for these soft skills courses. Sometimes, mere demonstration of positive body language and clear communication is enough.    

Quick Tips/Tricks

Use your Facebook and Instagram profiles to connect with people already working in your desired field of marketing. You can learn a lot from their experience.