10 Simple Ways to Start a Career in Digital Marketing

April 22, 20202 Minutes Read

Link Copied!

Do you like connecting with people on Instagram and Facebook? Do you often find yourself sharing innovative videos on YouTube? What if, you could do it full-time and get paid for it? Welcome to the world of Digital Marketing. It covers all the online tactics that a company uses to promote and build its product or service.

The times have changed. And so have the marketing strategies employed by companies to target their audience. Everyone has a smartphone now. The digital marketing industry is growing fast. If you are someone who loves to be online, follow the latest trends on social media, and keep up with new apps, a career in digital marketing may be perfect for you.

Here are 10 tips to help you kick-start your career in this lucrative and glamorous industry.

1. Understand Social Media

As a digital marketing executive, you'll be expected to come up with ideas to connect with your target audience on various social media platforms like Facebook, Twitter, Instagram, etc. Knowing the basics like how to create a Facebook page, linking a video with an Instagram story, or starting a conversation on Twitter will help you create effective marketing campaigns.

2. Network

Learn from experienced professionals in the digital marketing industry. Create a LinkedIn profile and connect with senior and mid-level digital marketing executives. Do a Google search to find the most prominent digital agencies and professionals.

3. Stay Updated

Keep up with the latest digital trends. Right from what is trending on Twitter right now to the latest filter on Snapchat. Digital marketing executives need to stay updated to create marketing campaigns that connect with their digital audience.

4. Find a Mentor

Reach out to leading digital marketing managers. Work on your ideas, create a mock marketing strategy for brands, and seek their feedback.

5. Build Your Online Presence

If you want a career in digital marketing, you must be active on various digital platforms and know how you can use it to promote a product. For e.g. What kind of engagement/contest ideas can increase the conversation around your brand on Twitter?

6. Take Online Courses

There are many marketing management courses available online. The free online management course from IIM B will help you gain an insight into the industry and boost your resume.

7. Learn Basic Coding

HTML is the most commonly used coding language to develop web pages. Now, it is not mandatory, but knowing some basic HTML will help you stand out and make a good impression on your potential employer.

8. Start Blogging

A simple YouTube search will throw up many tutorial videos on how to start a blog. There are several free blogging websites available. You can choose any. Blogging will provide you with an opportunity to share your unique marketing perspective

9. Know the Metrics

Know how the success of a digital marketing campaign is measured and reported. Look at sample performance sheets. Learn the basics of Google's Partner Program. It's free.

10. Decide on Agency v/s Brand Team

Think about your strengths and the kind of environment that suits you. Narrow down your job search accordingly. An in-house brand team will have a focused approach, whereas an agency will need you to handle many brands at once. Consider what suits you before applying.

Digital marketing is exciting, challenging, and an industry where you'll never get bored!

Get Inspired with

Blog and News

View All

February 16, 20242 Minutes Read

Wealth Management and Advisory: Career Opportunities for Young Women

An exciting and lucrative avenue in finance is emerging for young women -- wealth management and advisory. As the financial landscape evolves, so do the opportunities for women to carve a niche in this traditionally male-dominated sector. Let's explore the promising career opportunities for women in wealth management.

Wealth management is not just about handling money; it involves strategic planning, investment advice, and creating financial roadmaps for clients. This dynamic sector offers many jobs for women with a keen interest in finance and a desire to empower others financially.

The rise of women in finance is challenging stereotypes and reshaping the narrative of the financial industry. Women's inclusivity in wealth management brings diverse perspectives, innovative thinking, and a more empathetic approach to client relationships. This shift concerns equality and a more holistic and client-focused financial experience.

One noteworthy aspect is the increasing prevalence of online jobs for women in wealth management. The digital age has opened up avenues for remote work, allowing women to balance professional and personal commitments seamlessly. Online platforms offer flexibility and accessibility, making wealth management more accessible as a career opportunity for women.

The role of women empowerment jobs in wealth management extends beyond managing finances; it's about empowering clients to take control of their financial destinies. Women in this field are not just financial advisors but mentors, educators, and advocates for financial literacy contributing to a more informed and economically empowered society.

The financial sector recognises the unique strengths that women bring to wealth management. From communication skills to emotional intelligence, these attributes enhance client relationships and contribute to the overall success of advisory services. The changing dynamics of the industry create an environment where women can thrive and excel in their careers.

As the demand for personalised financial advice grows, so does the need for skilled professionals. This presents a wealth of career opportunities for women willing to invest in their education and build expertise in wealth management. Financial institutions actively encourage women to pursue careers in this field, recognising the value they bring.

An exemplary figure in this context is Neha Sharma, a young professional who found her calling in wealth management. Neha's journey reflects the changing tide for women in finance as she navigated the industry's intricacies to emerge as a successful wealth advisor. Her story inspires young women seeking this dynamic and rewarding career path.

The shift towards creating career opportunities for women in wealth management aligns with broader societal changes. Organisations are realising the importance of gender diversity in their teams, promoting an environment that fosters equal opportunities and values the contributions of women in finance.

The wealth management and advisory world holds tremendous promise for young women in India. The evolving landscape creates exciting career opportunities for women who aspire to make a mark in the financial sector. As women continue to break barriers and thrive in wealth management roles, the future promises a more inclusive and diversified financial industry where expertise knows no gender boundaries.At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance, existing jobs and other courses to help them in India's wealth management field.

February 19, 20242 Minutes Read

Social Entrepreneurship: Women Driving Impactful Change in India

A powerful force is reshaping communities and driving positive change -- women-led social entrepreneurship . As the narrative of entrepreneurship evolves, so does the role of women who are not just creating businesses but building ventures with a profound impact on society. Let's explore the realm of women's entrepreneurship and the significant strides in social entrepreneurship .

Social entrepreneurship is about harnessing the power of business to address social and environmental challenges. In India, many women embrace this approach, positioning themselves as business leaders and catalysts for positive change. Their ventures aim not just for profit but also for meaningful impact on the communities they serve.

The landscape of women entrepreneurship in India is growing, with female entrepreneurs actively participating in diverse sectors, including social entrepreneurship. This shift is breaking stereotypes and showcasing the multifaceted roles women can play as business leaders with a mission beyond just financial gains.

One compelling aspect of this transformation is the variety of startup ideas for women in social entrepreneurship. From ventures addressing healthcare disparities to those focused on education, women are bringing innovative solutions to the forefront. These ventures are not just about economic empowerment but about creating sustainable change in the fabric of society.

Social entrepreneurship ideas are often born from a deep understanding of local challenges. As the architects of many of these initiatives, women bring a unique perspective to problem-solving. Whether providing access to clean water, improving healthcare facilities, or promoting sustainable agriculture, these entrepreneurs are at the forefront of impactful change.

The intersection of entrepreneur ideas for women and social entrepreneurship creates a space where purpose-driven businesses thrive. Women are not just looking for financial success; they seek ways to contribute meaningfully to society. The spirit of collaboration and community building is embedded in their ventures, fostering a sense of shared responsibility and collective well-being.

One notable example is Preeti Singh, a social entrepreneur who founded a venture focused on menstrual hygiene in rural India. Her initiative addresses a critical health issue and empowers women by providing them with sustainable and affordable solutions. Preeti's story represents the transformative potential of women's entrepreneurship in tackling societal challenges.

The emphasis on social entrepreneurship among women is also generating a ripple effect regarding mentorship and support networks. Established female entrepreneurs are actively encouraging and guiding the next generation. This mentorship is crucial in nurturing a culture of innovation and resilience among women venturing into social entrepreneurship.

The momentum of women entrepreneurship in social impact ventures is not just a trend; it signifies a paradigm shift in how businesses operate in India. Organisations and institutions recognise women's value in terms of empathy, collaboration, and a deep understanding of community needs.

The rise of social entrepreneurship driven by women in India is a testament to the transformative power of purpose-driven businesses. As more women explore and invest in entrepreneurial ideas for women that focus on social impact, the future promises a more equitable and sustainable society. These women entrepreneurs are not just building businesses but driving impactful change and leaving an indelible mark on the nation's socio-economic fabric.

At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance, existing jobs and other online courses to help them nurture their dream of driving social entrepreneurship in India.

April 18, 20256 Minutes Read

Top Digital Skills Young Women in India Must Learn for a Bright Future in 2025

The world is rapidly becoming more digital, and technology is shaping our future. Every industry today depends on digital skills , and those who learn the right skills will have the best career opportunities in 2025.

For young women and girls in India, this is the perfect time to explore the tech job market and gain future-proof skills . Many companies are looking for talented women to join their workforce. Whether you want a high-paying job, to work with global companies, or even to start your own business, learning the right IT skills for career growth will help you succeed.

The best part? You can learn many of these skills through free online computer courses with certificates and gain practical experience by working on real-world projects.

In this article, we will explore the most important tech skills to learn in 2025, why they matter, and how they can help you build a successful future.

View All