Glow Lovely Logo

Home

/

Blog

/

An Overview Of Seo Search Engine Optimization

An Overview Of SEO (Search Engine Optimization)

March 30, 20222 Minutes
Success Stories

Link Copied!

Are you looking to master Search Engine Optimization and make a highly profitable career out of it? Well, you've come to the right place. Read on to know what SEO is, how it works, why it's so important, and if the field is right for you.

In simple terms, SEO is using various methods to get more people to see a particular website or page online without paying them. However, this is a fast-paced job. There are constantly new ways, so it is important to be aware and keep learning. First, let's talk about the basics of SEO which include three things:

  1. Understanding how search engines work
  2. Research and Analysis
  3. Website Optimization

How do Search Engines Work?

Imagine this - The house you are in is covered with webs full of spiders. You are in 1 room looking for certain information. The spider in that room will crawl through the web and connect with other spiders, eventually finding what you want.

Can you picture it? This is exactly how search engines work! The house represents the internet/web. The rooms are the pages. The spiders are bots that crawl all over the web to find the content you want.

But there is so much content all over the internet, and going through all of them is time-consuming. All content is ranked on relevancy. This is where SEO comes in handy. It improves the rank of your page on the search engine list, so it comes up faster.

Currently, Google is the most popular search engine in the world. Ranking higher on google increases the number of clicks on your website. To get your website on google, first find your sitemap, a list of all pages on your website. Then create a free Google Search Console account and submit it.

Steps to great SEO:

  1. Set your website correctly with a good domain, web host, logical site and URL structure and most importantly, user friendly.

  2. Cover the four facets of SEO: Keyword Research, On-page SEO, Link Building, Technical SEO

  3. Keyword Research: This includes learning what your audience is looking for, the terms they use when searching for it and how often those terms are used.

  4. On-page SEO: Using the keywords found during research on your website will make it easier for the audience to find you. But that's not all - how and where you use the keywords is also essential - which means the content must be relevant and relatable to the audience. This includes a descriptive URL, a compelling title tag (clickable headings in the search results) and optimized images (compressed, well-named, and with alt. text.)

  5. Link Building: Other websites/pages lead to your website via links. These are like confidence builders for the audience. They see pages other than the website talking about the website. An excellent way to do this is by blogging on other sites. Find patterns in competitors strategies and use effective ones.

  6. Technical SEO: This is mainly helping your website get listed on search engines like google.

    Now that we covered the basics, you can check the success by measuring the increase in traffic using Google Analytics.

    Build your free resume at the Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation): Online Resume Builder.

Get Inspired with

Blog and News

View All
Success Stories
December 23, 20222 Minutes

What Is NFT? Everything You Need To Know And How You Can Make Money From It

NFT stands for "non-fungible token." A digital asset that can't be changed or copied is called a "non-fungible token." You can think of these tokens as digital versions of pieces of art from a private collection. Each work of art in the collection is unique and has its own price. Like a piece of art, an NFT can be sold for either crypto or cash. But, just like with bitcoin, the asset transfer for the token is recorded in the blockchain. This shows who the owner of a certain NFT is. NFTs are digital works that have been turned into securities, such as famous videos, paintings, memes, and so on. This tokenized work of art comes with a unique digital ownership certificate that can be sold or bought online. Blockchain technology is what makes them work, just like cryptocurrency. Each NFT is linked to the digital or, in some cases, a physical asset of the original owner. Technically, you can turn any digital object into an NFT. The great thing about NFTs is that anyone can make them out of famous tweets, Facebook posts, Instagram photos, and more and sell them. You might be wondering why people spend so much money on something that can't be seen or touched, like NFTs. You may also be wondering how people make money from NFTs since they are just pictures. We'll talk more about that below. The value of an NFT is based on how interested consumers are in it, just like it is with the works in our made-up art collection. Just like with trading cards, their value is mainly based on how rare they are and how many people want to buy them. Even though an image can be turned into an NFT, there is no rule that says it can't be copied or shared. But the blockchain stores and makes it clear who owns the asset. This makes it impossible to fake who owns NFTs. One of the main things that drive its value is the happy feeling of being the only owner. Most of the time, people make money and increase the value of their NFTs by selling them. You can make money with NFTs if you buy smartly and sell later. For example, buyers can bid on Amitabh Bachchan's NFT collection when it goes up for auction in November. They might be worth more in the future. You can make money with NFTs if you buy and sell them at the right times. You can also make your own digital art, video or audio clips, and music as NFTs and sell them if you are a musician or a beginning painter. If you are planning to invest, NFTs are the current big thing. Make better financial decisions with[free finance online courses](https://www.glowandlovelycareers.in/en/online-courses)at Glow \& Lovely Careers (formerly known as Fair \& Lovely Career Foundation).

Success Stories
October 11, 20213 Minutes

Labourer’s Daughgter To A Deputy Collector: Wasima Shaikh’s Inspiring Journey

Challenging conditions in childhood. An ill father. A poor, illiterate mother. And no money for education. But nothing stopped Wasima. First, she topped SSC. And then MPSC...And became the deputy collector of Nagpur!

Success Stories
September 13, 20214 Minutes

How Sakshi Made an Interesting Career on Social Media?

Sakshi Shivdasani is an influencer and content creator on Social Media. She has her own channel/page on Instagram and YouTube on which she has many followers. She regularly posts pictures and short videos on her platforms. These are generally funny and based on day-to-day life which makes it easy for her followers to understand and like.

View All