An Overview Of SEO (Search Engine Optimization)

March 30, 20222 Minutes
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Are you looking to master Search Engine Optimization and make a highly profitable career out of it? Well, you've come to the right place. Read on to know what SEO is, how it works, why it's so important, and if the field is right for you.

In simple terms, SEO is using various methods to get more people to see a particular website or page online without paying them. However, this is a fast-paced job. There are constantly new ways, so it is important to be aware and keep learning. First, let's talk about the basics of SEO which include three things:

  1. Understanding how search engines work
  2. Research and Analysis
  3. Website Optimization

How do Search Engines Work?

Imagine this - The house you are in is covered with webs full of spiders. You are in 1 room looking for certain information. The spider in that room will crawl through the web and connect with other spiders, eventually finding what you want.

Can you picture it? This is exactly how search engines work! The house represents the internet/web. The rooms are the pages. The spiders are bots that crawl all over the web to find the content you want.

But there is so much content all over the internet, and going through all of them is time-consuming. All content is ranked on relevancy. This is where SEO comes in handy. It improves the rank of your page on the search engine list, so it comes up faster.

Currently, Google is the most popular search engine in the world. Ranking higher on google increases the number of clicks on your website. To get your website on google, first find your sitemap, a list of all pages on your website. Then create a free Google Search Console account and submit it.

Steps to great SEO:

  1. Set your website correctly with a good domain, web host, logical site and URL structure and most importantly, user friendly.

  2. Cover the four facets of SEO: Keyword Research, On-page SEO, Link Building, Technical SEO

  3. Keyword Research: This includes learning what your audience is looking for, the terms they use when searching for it and how often those terms are used.

  4. On-page SEO: Using the keywords found during research on your website will make it easier for the audience to find you. But that's not all - how and where you use the keywords is also essential - which means the content must be relevant and relatable to the audience. This includes a descriptive URL, a compelling title tag (clickable headings in the search results) and optimized images (compressed, well-named, and with alt. text.)

  5. Link Building: Other websites/pages lead to your website via links. These are like confidence builders for the audience. They see pages other than the website talking about the website. An excellent way to do this is by blogging on other sites. Find patterns in competitors strategies and use effective ones.

  6. Technical SEO: This is mainly helping your website get listed on search engines like google.

    Now that we covered the basics, you can check the success by measuring the increase in traffic using Google Analytics.

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May 11, 20202 Minutes

This Free Online Course Will Introduce You to a Career in Public Administration

If you are interested in a career in public administration, you first need to understand the nature and scope of it. Public administration is the application of government policies. So, a public administrator is a public servant who works in a public department or agency. These departments exist across all levels of government. In India, public administration plays a very important role in the functioning of the country. It is the default tool for governance in the country. It also is the way we ensure the social and cultural development of the country. Before the independence of India, ICS (Indian Civil Services) posts were held only by men. In 1972 gender equality was introduced in public administration but the number of women in administration has not been a fair representation of the educated and qualified women in the country. Studies point to three key reasons for the underrepresentation of women in administration - personal factors, organizational factors, and cultural factors. While more jobs in public administration have increased the possibility of more women in the administrative workforce, women enjoy only 12 percent representation in the country's administration. In recent years the trend has shifted as more women are becoming part of public administration. The shift in society's thinking towards working women has been a major factor. Additional government support and benefits for women in public administration have resulted in a lot of women achievers in the field we admire. Women like Ira Singhal (Indian Revenue Service), Dr. Ruveda Salam (Assistant Commissioner of Police), and Kiran Bedi (India's first Indian Administrative Services officer) are inspirational figures who have set a path to follow. To pursue a career in public administration, you must first find courses on an administration that can help you prepare for common entrance tests. Since it's a very competitive field, you will need to be properly prepared to achieve your goal. An easy first step would be to take an introductory course online, like the free Introduction to Public Administration course (click [here](https://www.glowandlovelycareers.in/en/course-detail/niit-1999/introduction-to-public-administration)) offered by the Glow \& Lovely Careers (formerly known as Fair \& Lovely Career Foundation). The benefit of taking up this course is that not only is it free, it is also very simple to understand and takes you through the basics of public administration so you are completely clear about the nature and scope of public administration. This course will not only set you up with a solid foundation for the entrance exams, but it will also prepare you mentally for the tough preparation you need to make for the exams, and ultimately achieving your dreams.