Create an Exciting Career for Yourself in the Field of Marketing as a Marketing Executive

December 16, 20203 Minutes
Success Stories

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A person who is hired as a Marketing Executive has a very important part to play in marketing any company's products. They are responsible for creating and increasing the on-ground market for a company's products. They do this by carefully promoting the products and selling them to a large pool of distributors and shopkeepers.

Naturally, one cannot do that unless they have a very in-depth understanding of what the company or product brand is all about. They must also have a good understanding of who the products are for. This will help them convince distributors and sellers about why the products that they are selling will do well. A career as a marketing executive may be perfect for you if you love talking to people. Good communication skills are important in almost any job, but especially in a position that requires you to be in the field, interacting with people.

It might seem like you may need a lot of qualifications to get a job as a marketing executive. But worry not, if you are keen on joining the industry, it is quite simple to get started. You should be at least 18 years of age and have completed your school education, which means that you should have passed class 12. It is also a good option to pursue this career if you are currently in college and looking for job opportunities.

You may be curious about what a typical marketing executive's job demands. So let us begin by sharing a few important details. Firstly, the timings for work might vary from company to company, but they are mostly day shifts. So you need not worry about working late evenings. Secondly, it is a field job, so you would be required to travel. Make sure your personal situation allows you to travel regularly, as it is a key part of this job. Having a personal two-wheeler would be quite helpful as you will not be dependent on public transport services for your travel which will cover a lot of areas in a city.

Typical marketing executive jobs in India can pay between Rs. 1,49,000 to Rs. 5,48,000 per year1. This number can vary, depending on your years of experience, performance levels, and your company's incentives. For example, some companies may have annual bonuses, some have sales commissions, and some may offer profit sharing. So when you apply for the job, make sure you ask about these details and are clear about how much you stand to make for your work and effort.

A career as a marketing executive is exciting but also quite challenging. The travel involved and the need to meet monthly targets means you have to always be highly focused. You may not meet the targets on some occasions, but you have to keep yourself motivated. If you are ambitious and love meeting challenges, you will have a successful career in this role. On the plus side, you will be able to create a vast network that can help you as you progress further in your career. The qualifications required for such a job are fairly basic, which means you start quite young.

If you are looking for tips for building your marketing career or want to hone your interview skills to apply for a job as a marketing executive, you can register with Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation). Check out the course on advanced interview questions to enhance your interview skills. It is a definitive solution to all those tricky questions that can make or break the credibility of a candidate. Remember that a log in Member ID will help you gain access to the ample resources available on the website.

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Taking Inspiration From Shark Tank Judge Vineeta Singh

Vineeta Singh is one of the most popular women in India. She is the CEO of Sugar Cosmetics and one of the judges or 'sharks' in the reality show Shark Tank. None of this came easy to her. In fact, her story is one of inspiration. Here's her story. Vineeta Singh was born in Delhi in 1983. Her father, Tej Singh, is a scientist at All India Institute of Medical Sciences (AIIMS), Delhi, while her mother worked at the Indian Council of Medical Research (ICMR), Delhi. She completed her education from the Delhi Public School, R.K. Puram. It was there, when she was 17 years old, that she decided what she wanted to do in life. She credits her decision to one of her teachers, who suggested that Vineeta become an entrepreneur. From that day onward, Vineeta made it her goal. A studious girl from the very beginning, she studied really hard and successfully got into IIT, Madras. She graduated with a degree in Electrical Engineering in 2005. After which, she pursued her MBA at IIM Ahmedabad. With education from such prestigious institutes, it's only natural that Vineeta received good offers for work. She revealed that one of the offers she turned down was for a salary of INR 1 Cr. But Vineeta was firm - She wanted to start her own business. Even the questions and disappointment from her friends and family did not deter her. She was steadfast in her decision. With a head full of dreams, at 23 years, Vineeta moved to Mumbai. The city of dreams was initially not kind to her. Like many other youngsters, she too struggled to make ends meet. She said, "I lived in a tiny house which flooded easily. I'd hardly go out because I was on a budget. But I pushed on." In Mumbai, Vineeta gave wings to her dream of entrepreneurship. However, her first business did not do well. Vineeta recalls this being the first time she wondered if she made the right decision turning down the 1Cr. job offer. After all, she would be doing very well with that kind of money. To deal with the self-doubt, Vineeta took up running as a sport. She believes that it helps her clear her head. Today, the sport plays a significant role in her life. In fact, she once ran a marathon while six months pregnant. A year after her first failure, she gave entrepreneurship another chance with Fab Bags subscription service. While researching for the brand, she realised India's lack of quality cosmetics. Thus, in 2015 Sugar was born. From being rejected by investors to gaining funding, she worked hard to get Sugar cosmetics where it is, all while taking care of two kids. Today, the company's net worth is around 300 Cr. Incredible, right? She has been featured in Fortune 40 Under 40 List 2021, The Economic Times, Entrepreneur magazine, Times Of India, YourStory, HT Mint, and much more. In addition to Fab Bags and Sugar Cosmetics, Vineeta has invested in Skippi Ice Pops and CosIQ, all of which are highly profitable. She also charged INR 5 Lakhs to appear as a Shark for each Shark Tank Episode. Join Glow \& Lovely Career's (formerly known as Fair and Lovely Career Foundation)[Sheroes Community](https://www.glowandlovelycareers.in/en/sheroes-community) of Inspirational Women to know more such stories.