Designing Social Media Graphics With Adobe Photoshop

May 10, 20232 Minutes
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Adobe Photoshop is one of the most effective online photo editing and manipulation programs. However, it's also very effective at producing stunning graphics for advertising purposes.

For beginners, Photoshop can be very intimidating. But only if you attempt to utilise and learn every feature that Photoshop has to offer. Several Adobe Photoshop online tutorials and courses are available to teach you how to understand the software.

If you work in marketing, you may already know how important design is in social media. You need a design to set your content apart from the competition and the crowd and to make it straightforward and easy for your audience to understand the message visually. Long text is boring to read and no longer works on social media.

Design is essential to social media marketing, from attracting to retaining and convincing your audience to purchase your goods and services.

Social media post design is different from designing a website. A social media design must tell a story. Given the decline in the average human attention span, it is the designer's job to ensure that the visual conveys the necessary message to the viewer in the shortest time possible.

Here are some steps to remember while designing for social media:

Step 1: Learn the why and what

The most important thing you should always remember when designing for social media is "Why and What". Why am I making this? What message am I trying to give my audience? Once you know your objective, ask yourself: "What type of design will help convey the message in the simplest manner possible while also making it look appealing and professional?

Step 2: Get motivated

When designing for social media, you can use the 40-60 rule to quickly think through and visualise a design. Drawing ideas and graphics from an existing visual and incorporating your creativity can help you produce a brand-new, eye-catching design.

Step 3: Working on the background

Playing with colours and patterns is the key to creating a background design. If you are not using brand colours, be sure to make a wise colour selection. Your background colour selection establishes the tone for the entire visual you create.

Step 4: Communicating the written message

Typography differs from text because it is more than just the letters and words you type. Typography is the art of placing the letters and text so the reader can read it clearly and enjoy it visually.

Step 5: 'Visually' communicating the message

Adding images, vectors, icons, and other elements that enhance the post's aesthetic appeal is done in this step.

Step 6: The final touches

Make a list of mandates before you start designing your social media graphics of posts. After creating it, please go through the list and tick off most of it. And only when you are completely satisfied with the results, then post it.

Photoshop is an online tool that would help you enhance your creative output. With regular practice, you will be able to master the software.Suppose you are interested in creating compelling social media graphics. In that case, Glow & Lovely Careers (formerly Fair & Lovely Career Foundation) can provide tips and expert guidance and suggest online courses to help you enhance your Photoshop skills.

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December 16, 20202 Minutes

Prepare With These Free Online Tests for a Career in ISRO and Take Your Dreams to the Space

If you have an aptitude for science and the thought of exploring space excites you, you must consider a career with ISRO. Indian Space Research Organization (ISRO) has a written exam for hiring engineers, technicians, and scientists each year. The ISRO Centralized Recruitment Board conducts these exams. There is an age limit for various posts. Please cross-check your eligibility. All the information like the number of vacancies, educational qualifications, and selection criteria is put up on the ISRO official website. The ISRO selection process takes place in two phases: Written exam and interview. The final candidates are selected based on their performance in the interview. Coming to how to prepare a strategy to crack the ISRO entrance exam, the candidates must take into account that there is no fixed syllabus. But, you must check out the GATE (Graduate Aptitude Test in Engineering) question papers for the previous years. It has been observed that at least 10 to 15 data questions from the GATE tests are repeated in the ISRO entrance exam. The students who have cracked the ISRO exam insist that time management skills are of utmost importance. You can improve upon this skill by taking the ISRO Online Practice Test Series. Register on the Glow and Lovely Careers website (formerly known as Fair \& Lovely Career Foundation). It is a simple process. You can register using your Google or Facebook account too. Once you've created your account with Glow and Lovely Careers, you will get access to our online courses and tests. We've partnered with Testbook along with other educational portals. Click on the Other Govt. Exams tab to take [free online ISRO mock tests](https://www.glowandlovelycareers.in/en/online-tests/other-govt-exams/testbook/5a794c8c3e88a20f7fb855a4/isro). Currently, there are 4 tests available in this section. The title of the test will give you information about the year this test appeared and for which post. Click on the relevant test. You'll be directed to the Testbook website where you can take the mock test. Do read the General Instructions before taking the tests. There are many advantages to taking the ISRO online test series. Firstly, it helps you become familiar with the exam pattern. It is one of the easiest ways to identify your strengths and weaknesses. You will also understand what kind of weightage is carried by different topics. For example, questions on digital communications carry more marks as compared to questions on analog communication. You can choose to omit a few topics. However, this must be done carefully. You have to attempt at least 50 questions. Every minute counts. But, if you focus more on a difficult topic, you may not have the time to revise a relatively easy topic that can fetch you some easy marks. So, it is important to study the ISRO online test series carefully and understand what topics can increase your overall score. If you are thinking of giving a competitive exam, the sooner you start, the better it is. **Quick Tips/Tricks:** Take the same mock test multiple times. Ensure that there is a considerable gap between each attempt. It will help you compare your scores and keep track of your improvements.

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Artificial Intelligence and Women: Shaping Innovation in Tech

The intersection of **artificial intelligence** and gender diversity is shaping the future of innovation. While the tech industry has been traditionally male-dominated, there is a rising tide of **women in AI** who are contributing significantly and influencing the direction of the field, especially in India. **Artificial intelligence and machine learning** have become integral components of the tech landscape. From optimising processes to enhancing user experiences, these technologies are at the forefront of innovation. The participation of **women in AI** is crucial for ensuring a diverse range of perspectives in the development and deployment of AI programs that cater to the needs of a varied user base. The landscape of **[AI learning](https://www.glowandlovelycareers.in/en/course-detail/edx-delftx%2Baiip1x/ai-in-practice:-preparing-for-ai)** is evolving, and women are increasingly making their mark in this domain. Initiatives that promote education and training in **artificial intelligence** are becoming more inclusive, encouraging women to explore and excel in this field. The Indian tech industry, recognising the untapped potential of women, is witnessing a surge in female participation in **AI learning programs** . One of the driving forces behind this shift is the acknowledgement that diverse teams lead to better outcomes. Including women in developing the **latest AI technology** ensures that the resulting innovations are both technologically robust and considerate of societal and ethical implications. The narrative is changing from a male-centric AI landscape to a more balanced and inclusive one. In India, where technological advancements are occurring at a rapid pace, the role of women in shaping the future of **artificial intelligence** is gaining prominence. The tech sector is witnessing a paradigm shift as more women take up leadership roles and actively contribute to developing **AI programs** that address unique challenges faced by the diverse Indian population. Including women in the AI sector is not merely a matter of diversity for diversity's sake; it is a strategic move to harness the full spectrum of talent. As the tech industry in India embraces the potential of **women in AI** , it sets the stage for ground-breaking innovations that cater to the specific needs of the Indian market. The journey of women in AI has its challenges. However, with each passing day, the narrative changes, and more women are breaking barriers. The tech ecosystem in India is witnessing a shift in mindset, with companies recognising the importance of fostering an environment that encourages and supports the professional growth of women in **AI and machine learning** . As we look to the future, the collaboration between **artificial intelligence** and women in India promises transformative advancements. Women are not just passive contributors; they are becoming architects of the **latest AI technology** that will define the technological landscape in the coming years. The role of **women in AI** is pivotal in shaping the trajectory of technological innovation in India. The synergy between diverse perspectives and the advancements in **artificial intelligence** and machine learning is fostering an environment where everyone, irrespective of gender, has the opportunity to contribute to and benefit from the tech revolution. As women continue to play a leading role in this field, the Indian tech industry is poised for a future that is not only technologically advanced but also characterised by inclusivity and diversity. Are you looking for some inspiration in the field of **Artificial Intelligence** ? Then, explore various [courses](https://www.glowandlovelycareers.in/en/online-courses/) offered across different fields on [Glow \& Lovely Careers](https://www.glowandlovelycareers.in/) and let your colours of success shine through! #KaamyabiKeRangDikhao

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