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The Story Of A Mother’s Journey To Start Her Own Company
Farah Nathani Menzies is a businesswoman who started The Mumum Company. After becoming a mother, she couldn't find healthy snacks for her kids. So she made her own company that offers nutritious snacks for small children.
To build this company, she took the support of another mother and good friend Shreya Lamba. Both mothers, Farah and Shreya, supported each other on this business journey.
Converting Challenges Into Opportunities
As new mothers, both Farah and Shreya had difficulties in finding healthy snacks for their kids.
They discovered that the snacks available for kids are mostly full of preservatives and sugar.
But they wanted a snack that was nourishing and healthy for small kids. Instead of waiting for someone to make such a snack, Farah and Shreya decided to do something about it!
That's why they founded The Mumum Company in 2017.
By A Mother, For Mothers, With Help Of Other Mothers
It is not easy to create a new product from scratch. For this, a lot of research is required. Farah had to research whether kids would like the taste of the snack.
This was where her partner Shreya helped her out. Shreya knew many mothers. Together, Farah and Shreya got in contact with many women to spread the news about their product. They also got feedback on whether their kids loved the snack.
The first snack product they made was 'Crunchies'. This is a puff snack made of jowar, ragi, and corn. These are nutritious ingredients that are easily found in the Indian market.
They also created a drink made of natural fruits, which is much healthier than soft drinks that have artificial sweeteners in them.
Today, the snacks they created are sold in several stores in cities like Mumbai, Delhi, Bangalore, and Pune. They also sell their products online on websites like FirstCry and Amazon.
Both Farah and Shreya have worked as a team and with a lot of passion. Because of this, The Mumum Company has achieved success and continues to be so!
If you also have a startup idea, there are plenty of online courses like Introduction to Marketing that teach key ideas of marketing products or services. Marketing Internships also give fair knowledge on the marketing industry.
Combining Motherhood And A Business Spirit
Usually, there is pressure on women to leave their careers after becoming mothers. Women are told to choose one between the two - motherhood or career. Many are also told that they cannot excel at both motherhood and career. One of them is bound to suffer. However, Farah and Shreya decided to break this barrier and expand their horizons.
They made motherhood their biggest strength and created a career that helped with the growth of kids. As a bonus, they also helped other mothers to provide healthy snacks to kids.
Farah and Shreya's success proves that women don't have to sacrifice their careers. But being creative and looking for opportunities can help you grow.