Digital Marketing is a career that boasts stability, is fun, and pays well. The salary, on average at an entry-level position, lies between INR 2,50,000 to 5,00,000 per year. The highest starting salary at a manager's level is between INR 8,00,000 to 10,00,000 per year. Read on to know more about Digital Marketing and everything it includes.
Digital Marketing comprises strategically promoting a brand's presence on the internet using photos, videos, infographics, websites, blogs, influencers, and more. Let's talk about the top 5 careers under digital marketing:
Copy/ Content Writers:
This job requires good writing skills. Writers must talk about the brand. They need to gain the audience's interest using creativity.
Copywriters focus on shorter forms of writing like taglines, social media captions, video scripts, product descriptions, emailers, ad text etc. The text directly promotes the brand and encourages sales.
Content writers work on long-form content like blogs, newspaper articles, case studies, eBooks, etc. The content isn't always direct. It aims at educating and informing readers.
Art and Design: If a brand has eye-grabbing visuals, the audience will naturally be drawn to it. In fact, the first thing anyone notices is the design. A designer's job is to visualise and interpret a message through art. From social media and websites to packaging, design is important everywhere. Design and copy work have to work together to help the audience understand.
Social Media Manager: Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest - these are pretty common terms. It's hard to find a person who doesn't use any social media. So, it's no surprise that brands use social media to reach people. A Social Media Manager manages a brand or company's social media channels. They are responsible for making social media strategies. They build the best online presence using good content and marketing. They connect copy/content, design and ads and shape it into engaging content.
A digital media manager manages everything digital (including blogs, websites and more). The scope of the work is the same, but there are more platforms.
SEM/ SEO and Advertising Specialist:
SEM and SEO are two distinct fields, but both involve increasing the views and sales. This is done by researching what people want and using those insights to improve content.
Advertisers' job is to help the right audience find the right products.
Advertising media has its own rules and regulations. Hence, advertisers work with design and copy to create ideal content. In the case of social media advertisements, they join social media managers to form an ad-specific content strategy.
Web Developer: A Web Developer creates websites. They make them appealing to see and easy to use. Websites are updated based on the audience's reaction and clicks. Generically, the job description includes:
- Designing user interfaces and menus
- Writing code for sites
- Integrating media
- Testing web apps
- Troubleshooting issues
These jobs demand communication and teamwork to function perfectly. They also require you to constantly be aware of trends. It is gratifying to experiment, show creativity and work in digital marketing. You can learn digital marketing online. The Glow & Lovely Careers (formerly known as Fair & Lovely Careers Foundation) provides a variety of courses that you can choose from.
