High Paying Jobs in Digital Marketing

March 30, 20222 Minutes Read

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Digital Marketing is a career that boasts stability, is fun, and pays well. The salary, on average at an entry-level position, lies between INR 2,50,000 to 5,00,000 per year. The highest starting salary at a manager's level is between INR 8,00,000 to 10,00,000 per year. Read on to know more about Digital Marketing and everything it includes.

Digital Marketing comprises strategically promoting a brand's presence on the internet using photos, videos, infographics, websites, blogs, influencers, and more. Let's talk about the top 5 careers under digital marketing:

Copy/ Content Writers:

This job requires good writing skills. Writers must talk about the brand. They need to gain the audience's interest using creativity.

Copywriters focus on shorter forms of writing like taglines, social media captions, video scripts, product descriptions, emailers, ad text etc. The text directly promotes the brand and encourages sales.

Content writers work on long-form content like blogs, newspaper articles, case studies, eBooks, etc. The content isn't always direct. It aims at educating and informing readers.

Art and Design: If a brand has eye-grabbing visuals, the audience will naturally be drawn to it. In fact, the first thing anyone notices is the design. A designer's job is to visualise and interpret a message through art. From social media and websites to packaging, design is important everywhere. Design and copy work have to work together to help the audience understand.

Social Media Manager: Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest - these are pretty common terms. It's hard to find a person who doesn't use any social media. So, it's no surprise that brands use social media to reach people. A Social Media Manager manages a brand or company's social media channels. They are responsible for making social media strategies. They build the best online presence using good content and marketing. They connect copy/content, design and ads and shape it into engaging content.

A digital media manager manages everything digital (including blogs, websites and more). The scope of the work is the same, but there are more platforms.

SEM/ SEO and Advertising Specialist:
SEM and SEO are two distinct fields, but both involve increasing the views and sales. This is done by researching what people want and using those insights to improve content.

Advertisers' job is to help the right audience find the right products.

Advertising media has its own rules and regulations. Hence, advertisers work with design and copy to create ideal content. In the case of social media advertisements, they join social media managers to form an ad-specific content strategy.

Web Developer: A Web Developer creates websites. They make them appealing to see and easy to use. Websites are updated based on the audience's reaction and clicks. Generically, the job description includes:

Designing user interfaces and menus
Writing code for sites
Integrating media
Testing web apps
Troubleshooting issues

These jobs demand communication and teamwork to function perfectly. They also require you to constantly be aware of trends. It is gratifying to experiment, show creativity and work in digital marketing. You can learn digital marketing online. The Glow & Lovely Careers (formerly known as Fair & Lovely Careers Foundation) provides a variety of courses that you can choose from.

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March 30, 20223 Minutes Read

Letter Writing: Types And Formats

Before the advent of technology, letters used to be the earliest means of communication with family and friends. While it may not seem very important in the modern-day, letter writing is still essential. Be it an invitation to friends and family, or a cover letter, a resignation letter or even a letter of recommendation - knowing how to write them is crucial for communication. Everyone should know how to write a Letter.

For the above reasons, writing a letter is one of the most valuable things you can learn. There are various types of letters with their own form and style. However, letter writing is mainly divided into two types -

**Informal Letters:**These letters are written to friends and family as an update. These are written conversationally. They are personal and are basically just your thoughts written down. Since the letter will be received by friends or family, there is no problem if you use slang, abbreviations, or familiar terms. However, the letter's content must be penned down well enough to make sense. It shouldn't be all over the place. Additionally, incorrect grammar and spelling are not allowed.

Formal Letters: These letters are written for formal or official occasions/reasons. These are written to colleagues, bosses, potential employers/employees, newspapers, schools, etc. Formal letters aim to convey important information in a clear and precise manner. Unlike informal letters, formal letters use professional and respectful language.

Writing a letter is not difficult once you learn the format. In addition, using a readable font, good formatting, and spacing are very important. Read on to know the format and parts of a letter, so you can improve your skills in letter writing:

An informal letter has six main parts. These are

**Sender's address:**The sender's address and contact details of the sender are written here. You can also include an email address.

Date: The date comes below the sender's address and can be written in any format.

**Greeting or Salutation:**Sir / Respected Sir / Madam/ Dear

**Body of the Letter:**The content of the letter comes here. Whatever message you want to communicate.

Conclusion: End the letter by stating how you enjoyed writing to them/ how you hope to hear from them soon.

Subscription/ Signature: This is the last part of the letter. It goes like this - Yours truly/ Yours lovingly/Yours sincerely/Kind regards and is followed by your name.

A formal letter has all the above parts and also includes the following:

Receiver's Address: The address of the receiver of the letter is written here. This could be the office address/editor's address/school address, etc.

Subject: The subject must convey what the letter is about in one line.

Here is the format of a formal letter. For an informal letter, only remove the receiver's address and the subject, and you are good to go.

Improve your English communication skills with free online courses from Glow & Lovely Careers (formally known as The Fair & Lovely Career Foundation).

June 3, 20219 Minutes Read

Why Take Mock Tests Before Exams? Get Your Answers!

Mock tests are examinations that students write to prepare themselves for various entrance examinations.

Nowadays, giving entrance examinations is mandatory if a student wishes to obtain a job in a certain sector, like Railways, Defence, Government Jobs, or the Education sector.

Depending upon the industry one wishes to secure a job in, entrance exams can be attempted after 10th/12th/grade/after graduation or post-graduation.

Before one appears for the actual entrance exam, there are test series for entrance exams that can be given. They can be given online or in person. These test series help one be prepared for the actual exam.

These test series are also called as mock tests or mock exams.

October 17, 20192 Minutes Read

How to Improve Women's Workforce Participation

With the changing attitudes of the society towards women working and making their own hard-earned money, there has certainly been an increase in the workforce participation of women. However, we still have a long way to go. Research shows that having more women in the workforce will improve the country's economy considerably. Although we have 43% of the total working women in regular wage and salaried positions by the year 2011-2012 (which is an increase from the 28.5% that existed in 1993-1994), we have still need to achieve a lot in terms of including more and more women into the workforce of India. The Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) encourages more & more women to come forward and utilize their potential to become self-sufficient by providing them free online courses, career guidance, online mock tests and more.

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