How Madhura Bachal Used Cooking and YouTube to Create Her Own Success Story

June 18, 20213 Minutes Read
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Madhura is a YouTube Chef and a business woman. What makes Madhura's success story even more inspiring is the way she has handled challenges all her life and converted each challenge into a successful opportunity.

There were a lot of difficulties that Madhura faced -- financial problems at a young age, struggle to establish herself in the corporate field, then giving it all up to look after her home and so on...

But rather than be defeated by any of these struggles, Madhura used them as steps towards her success.

Every challenge for her was one more step towards success.

Smart time management at an early age

Madhura had a tough childhood. Making ends meet was a problem. Money was a problem. But rather than be defeated by this challenge, Madhura faced it head-on. She enrolled for a morning college. She had the rest of the day free, and she took up a 9 to 6 job.

To make extra money, she used to spend her evenings taking up freelance opportunities for Mehendi and rangoli designing.

Taking part-time assignments, freelancing and taking up small-time projects is a good idea to make money with one is still studying. There are a lot of full-time or part-time jobs available for women today. Internships and part-time jobs not only help you make money but also help you gain experience. This experience is usually an added advantage while looking for a new job!

Motherhood, Career change and YouTube!

Madhura worked hard. Soon she was financially stable, had a good job and was climbing the corporate ladder. Soon Madhura got married. Her husband got an opportunity abroad, and she shifted to the US with him. Soon Madhura had a baby.

As a mother, Madhura wanted to take care of the baby. So, she resigned from her job. However, while the mother in her wanted to be near her child, the girl in her also wanted a career -- One that allowed her to be a full-time mother and still work, give an outlet to her creativity, earn money and have her own identity.

That's when Madhura decided to her combine her love for cooking with having her own channel on YouTube.

Combining interests and making smart use of the internet

Madhura realized that there were very few authentic recipes of her region, Maharashtra, on the internet. Being a Maharashtrian herself, authentic Marathi recipes was Madhura's strength.

That's how Madhura started her own YouTube channel -- MadhurasRecipe. Soon the channel became popular, and so did Madhura.

Achieving success

Initially, Madhura had a million subscribers, and the channel was available in one language. Soon Madhura's popularity increased, and from one million subscribers, it increased to 4 million.

Today, Madhura's recipe has more than 7 million followers and is available in 3 languages -- Marathi, Hindi and English.

After having a successful YouTube channel with so many followers, Madhura launched her own line of packaged masalas.

Today, Madhura is a successful home chef on YouTube and a successful businesswoman too!

Madhura's story is an inspiration to young girls and women alike!

There are so many things to learn from Madhura's story...

There is no age limit for success: Madhura started her channel after a baby and with no formal education in cooking. Yet, that did not stop her from being successful!

One does not require a lot of money to start a business: To be a home chef on YouTube, all you require is a home kitchen and a smart phone to shoot your video.

Interests and involvement matters! Everything else can be learnt: YouTube was fairly new for Madhura when she decided to start her own channel. However, as she started using the platform more, she got more comfortable with it.

Madhura used the internet and digital media smartly. Digital marketing is an interesting career option for women if you are looking at flexible timings and work from home options.

If you wish to know more about how you can make a career in digital marketing, click here!

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Social Entrepreneurship: Women Driving Impactful Change in India

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The landscape of women entrepreneurship in India is growing, with female entrepreneurs actively participating in diverse sectors, including social entrepreneurship. This shift is breaking stereotypes and showcasing the multifaceted roles women can play as business leaders with a mission beyond just financial gains.

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The intersection of entrepreneur ideas for women and social entrepreneurship creates a space where purpose-driven businesses thrive. Women are not just looking for financial success; they seek ways to contribute meaningfully to society. The spirit of collaboration and community building is embedded in their ventures, fostering a sense of shared responsibility and collective well-being.

One notable example is Preeti Singh, a social entrepreneur who founded a venture focused on menstrual hygiene in rural India. Her initiative addresses a critical health issue and empowers women by providing them with sustainable and affordable solutions. Preeti's story represents the transformative potential of women's entrepreneurship in tackling societal challenges.

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The rise of social entrepreneurship driven by women in India is a testament to the transformative power of purpose-driven businesses. As more women explore and invest in entrepreneurial ideas for women that focus on social impact, the future promises a more equitable and sustainable society. These women entrepreneurs are not just building businesses but driving impactful change and leaving an indelible mark on the nation's socio-economic fabric.

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An exciting and lucrative avenue in finance is emerging for young women -- wealth management and advisory. As the financial landscape evolves, so do the opportunities for women to carve a niche in this traditionally male-dominated sector. Let's explore the promising career opportunities for women in wealth management.

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The rise of women in finance is challenging stereotypes and reshaping the narrative of the financial industry. Women's inclusivity in wealth management brings diverse perspectives, innovative thinking, and a more empathetic approach to client relationships. This shift concerns equality and a more holistic and client-focused financial experience.

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The financial sector recognises the unique strengths that women bring to wealth management. From communication skills to emotional intelligence, these attributes enhance client relationships and contribute to the overall success of advisory services. The changing dynamics of the industry create an environment where women can thrive and excel in their careers.

As the demand for personalised financial advice grows, so does the need for skilled professionals. This presents a wealth of career opportunities for women willing to invest in their education and build expertise in wealth management. Financial institutions actively encourage women to pursue careers in this field, recognising the value they bring.

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The shift towards creating career opportunities for women in wealth management aligns with broader societal changes. Organisations are realising the importance of gender diversity in their teams, promoting an environment that fosters equal opportunities and values the contributions of women in finance.

The wealth management and advisory world holds tremendous promise for young women in India. The evolving landscape creates exciting career opportunities for women who aspire to make a mark in the financial sector. As women continue to break barriers and thrive in wealth management roles, the future promises a more inclusive and diversified financial industry where expertise knows no gender boundaries.At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance, existing jobs and other courses to help them in India's wealth management field.