How Sakshi Made an Interesting Career on Social Media?

September 13, 20214 Minutes Read
Success Stories

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Sakshi Shivdasani is an influencer and content creator on Social Media. She has her own channel/page on Instagram and YouTube on which she has many followers.

She regularly posts pictures and short videos on her platforms. These are generally funny and based on day-to-day life which makes it easy for her followers to understand and like.

So what exactly are Social Media Influencer and Digital Content Creator?

An influencer, as the name suggests, influences people. They are able to convince their audience/followers to follow a brand, buy a product or take a certain decision.

Social Media Influencers have a huge fan following on one or more social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest etc. These influencers put posts about different topics and interact with their followers through their social media platform.

A creator, as the name suggests, creates content, mostly for digital platforms such as YouTube and Instagram. Their job is to create digital content and contribute information based on their expertise and experience.

The content could be in the form of videos, audios, written blogs, product reviews, podcasts, visual stories, images, game streaming, glimpse from day to day life etc..

An influencer could be a content creator as well but a content creator need not be an influencer.

Still confused about choosing your career? Now try the free online psychometric tests. It will give you an idea about which careers or streams you can choose.

Can it be a good career option?

Yes, both these are new upcoming career options. They give you a good chance to combine creativity with technology. And if your posts are liked by the masses, you can even earn from it just like Sakshi!

Let’s see how..

Sakshi has a degree in Finance but she wanted to try different career options. She modeled for different advertisements, worked with different fashion designers, participated in various Beauty Pageants and also worked with a finance company.

In the meantime, she used to post funny pictures on social media which people started to like. Finally during the lockdown last year, she started to create content of her own for Instagram and YouTube. This turned out to be very successful.

Instagram it is!

When Instagram added the 'Reels' feature, Sakshi's fame exploded. She used to post short videos on Instagram. The 'Reels' feature gave her all the editing options she needed to edit her videos. She started to post regularly and today, Sakshi Shivdasani is a name that every active Instagrammer knows well.

Sakshi is currently in early 20’s but has already achieved something big:

  • More than 3 lakhs followers on Instagram

  • Around 57.6K subscribers on YouTube

  • Between 7.6 Million to 100 hundred thousand views on her Instagram reels

  • Her overall income in the past few years is estimated to be worth lakhs

    Do keep in mind that starting something and achieving success isn't an instant thing...it takes a lot of hard work, patience and time! The numbers you see above are not achieved overnight!

    With determination and proper career guidance, you can gain success. There are many free online courses to help you on your journey to success.

Here are some pro-tips from Sakshi to become an influencer and creator:

  • Your platform is your primary workplace so choose carefully
  • Know what works
  • Build a community
  • Know your audience
  • Keep up with trends
  • Know what's expected of you
  • Keep your content fresh
  • Give it time; you will understand these things better as your community grows.

Scope for women…

Being a Social Media Influencer or Creator is a great option for women and girls alike. It doesn't require you to go to an office or any specific time slot. You can post your content sitting anywhere in the world. It only requires access to a smartphone or computer and internet. Therefore, it allows you to have flexible working hours. This also means that it is a fantastic work from home option.

There is no specific age limit to start a career on social media. And also it doesn't require any degree or any specific qualification. You can start anytime. Just select the topic of your interest and start posting! This makes it a brilliant career option for women who had taken a break in their career for reasons such as marriage, pregnancy, moving to a different location with family, health issues or just want to try something new. This is a great option to restart or start afresh.

Along with the flexibility of time and place, this also gives you the flexibility of language. Technology has made it possible to reach even remote locations with the use of internet. This means that you can even post content in your local language or any language you like.

There are many girls like Sakshi who are bold and have dared to select a new career path and became successful. To read more inspirational stories of girls from different professions, click here.

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March 22, 20223 Minutes Read

An Inspiring Story of India's First Female Bouncer

Mehrunnisha Shaukat Ali dreamt of becoming a police officer -- to keep people safe. Her father did not allow it. But protecting people was Mehrunnisha's calling. Today, she is living her dream -- but just a little differently.

30 year old Mehrunnisha Shaukat Ali works as a bouncer in Delhi. She also holds a Master's degree in Hindi literature.

Her regular gymming routine and karate training helped her get a job as a bouncer. Today, she works at one of Delhi's most popular restaurants and nightclubs -- Hauz Khas Social.

Her younger sister, 27-year-old Tarannum, also works as a bouncer. Today, together, they earn enough to take care of their family of 8 people.

Both sisters are proud of what they do and take all possible efforts to be the best at their job. The sisters do not take their jobs lightly and spend an hour in the gym daily, working during holidays if necessary.

"I am very proud of what I do; it's not an easy job," Mehrunnisha once said. "Taking care of people, especially women in a club, is a huge responsibility."

While Mehrunnisha may be India's first female bouncer, she wanted to be in the Indian army or become a police officer. But her orthodox father didn't support her dream.

In fact, her family was so conservative that they did not want her to study beyond the 5th standard. It was only because of her mother that she was sent to school.

With this background, it seemed like there was no chance that Mehrunnisha would ever become a working girl. Becoming a police officer or a bouncer seemed next to impossible.

But Mehrunnisha was determined. So Mehrunnisha secretly joined NCC (National Cadet Corps).

After successful completion of her course and training, she brought her uniform home. But her angry father burnt it on the stove at home.

And that may have been the end of her dreams. But both Mehrunnisha and destiny had other plans....

Mehrunnisha's father suffered losses in the stock market. Mehrunissha decided to help her family and take up a job to support them. She was initially the only breadwinner of the family.

She then realised that she could still pursue her dream of 'protecting people' partially, if not entirely. So she got a job as a bouncer at a Social, a famous restaurant cum nightclub in Delhi, to become the first female bouncer of India .

During the ten years as a bouncer, she also did freelance security work for various events such as the IPL matches, reality show auditions, film promotions, corporate launches etc.

She also worked for many celebrities, including Shah Rukh Khan, Salman Khan, Akshay Kumar, Priyanka Chopra, Vidya Balan and Deepika Padukone, during events in Delhi.

Today Mehrunnisha is everything that she was told she could not be. She is the breadwinner in her family. The most extensive support of her parents. Looks after her sisters and younger brother. Whenever people come to know that she is a bouncer, there is a look of respect on their faces.

Mehrunnisha is an inspiration for any girl who wants to do something different. And do it with pride. As Mehrunnisha once said, "(Today) my mother and father have faith and confidence in me, and I know I am not doing anything wrong."

With determination and dedication, Mehrunnisha has written her own success story. To read more such inspiring and exciting everyday girl, click here!