How to Improve Women's Workforce Participation

October 17, 20192 Minutes
Success Stories

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With the changing attitudes of the society towards women working and making their own hard-earned money, there has certainly been an increase in the workforce participation of women. However, we still have a long way to go. Research shows that having more women in the workforce will improve the country's economy considerably. Although we have 43% of the total working women in regular wage and salaried positions by the year 2011-2012 (which is an increase from the 28.5% that existed in 1993-1994), we have still need to achieve a lot in terms of including more and more women into the workforce of India. The Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) encourages more & more women to come forward and utilize their potential to become self-sufficient by providing them free online courses, career guidance, online mock tests and more.

Here are a few ways by which women’s workforce participation in our country can be improved:

Support from family

One of the biggest challenges that girls face with respect to getting higher education and going to work is the lack of support from family. Girls were most often married off very early and stopped from achieving the kind of education or profession they wanted. With the changing times, the mindset of Indian families is also changing and their support can make a huge difference.

Government schemes

The Indian government has devised numerous plans to achieve better workforce participation from women. Various schemes like STEP (Support to Training and Employment Programme for Women), MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act), MUDRA, etc have been made to support women who wish to work.

There are many girls in our country who do not get the opportunity to work owing to a lack of proper education. To make quality education more accessible many entities like the Glow & Lovely Careers provide online courses for free that interested women can take. The foundation also provides online certification courses in numerous subjects which can help them enter the profession they like.

How to improve women's workforce participation

Working women hostels

For those women staying away from homes for work, the government has come up with this scheme to promote the availability of safe and conveniently located accommodation for the working women. The accommodation will include daycare facilities for the children of these working women in the urban, semi-urban and even rural areas. Aspiring women professionals should make use of this.

Corporates supporting women

Corporate companies must alter their policies to enable more women to join the workplace. There are many women who leave their jobs at corporate companies due to certain unfavourable conditions. Although companies like Adobe, IndiGo, etc have made commendable changes, more of them should join.

Better support from the society will help more women make the right career choices and explore more career options.

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Time To Get Influenced by An Influencer: Social Influencer As A Career Option

**25-year-old Anushka is an MBA in HR. She is also a social media influencer who is into make-up and beauty. She shares her journey and everything you need to know before taking up a career as an influencer. So let's get some influencing done!** **Hello Anushka! It's very nice of you to speak with us. Please tell us about yourself.** Hi, I am Anushka; I completed my MBA in Human resources in 2020. I am currently doing a corporate job and simultaneously working as a social media influencer. **How did you start your career as a social media influencer?** I had got very interested in makeup and beauty some five-six years ago. Even during my MBA, I often used to think whether I should start my makeup vlog on social media, but I was pretty much uncertain about it. **When the covid pandemic happened, I could not get placed at any job. I was very stressed, and at that point, I decided to step into social media influencing.** **At first researched video editing, presentation, etc., and then uploaded just 2-3 videos. I had fun doing them. And was happy with the way they turned out.** **Surprisingly I got a good response from the people. I got motivated by the people's support and appreciation. So I continued doing it and gradually became known as a beauty influencer.** **Very interesting! Anushka, if someone did not know about this field, how would you educate them?** If you want to start a career as an influencer, proper research and practice are essential. For example, if you are a girl who does not know anything about makeup, you must watch YouTube videos and start practising. Makeup is an art. And you master it by practising. Even I was terrible at makeup earlier. But I practised a lot. You don't need to enrol for expensive courses or training If you are determined to do, you can also train yourself at your home! Consistency and patience are required; that's it! **You have a full-time corporate job as an HR professional. And now you also work as a social media influencer. So tell me, how do you manage and organise your day?** On the weekdays I am busy with my office work. But on the weekends, I shoot and edit my vlogs. This way, my weekends are all about shooting and content creation which, of course, I love! **Tell us more about being a social influencer as a career opportunity** Being an influencer is like a dream job! You can work from anywhere and at any time. There are no restrictions. Also, many people support and praise us, which pushes us to work harder. In fact, you get paid for what you love, and you need not take any particular degree or course to get into this career. You need to make a bare minimum investment while starting as an influencer. A ring light, an android phone, or a camera if you have and you are done! I have always wanted to work with big brands. This dream of mine is accomplished by being an influencer! I have collaborated with the brands like Nykaa, Purplle Mac cosmetics, etc. Also, the support of my social media followers is immense! So these are the things I will never forget. In my view, being an influencer is not always very happy-go-lucky! There will be hatred; there will be negative comments flowing out in the comment section of your page. A courageous person who can take all this more realistically can choose this career. Also, if you only love doing something and start your vlog page and then stop when you get bored, it will not help. Continuation and the will to inspire people should be there inside you. Moreover, you need to learn skills like editing, presentation, shooting, etc. You should have that spark to learn things. Even I handle all the things by myself. In the end, people will watch you for 2-3 mins, and you should stand out and stick to their attention! **What is your message to the young girls out there?** **I see a lot of girls getting confused about their careers. I would say that go slow, analyse what you love.** **It could be dancing, singing, acting or anything! At some point in life, I loved makeup...I followed my passion, and today I am happy with what I do rather than being stressed out.** Anushka is genuinely inspiring, and this is why she is a successful influencer today.[To read more such inspiring stories of successful girls, click here!](/students-success-stories)