IIM Bengaluru’s Free Online Course on Marketing Could Be Just The Direction Your Career Needs

July 12, 20213 Minutes
Success Stories

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Girls from challenging backgrounds and conservative families often have to forgo their dreams because of the lack of availability to quality higher education. To ease this, Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) has partnered with edX, an online course provider. Through this affiliation, you can take low-cost online courses from some of the best institutes around the world, like Harvard, MIT, IIT Bombay, and IIM Bengaluru.

IIM Bengaluru is recognized as one of the best institutes in India. It is known for its top-notch faculty members with unmatched academic excellence and international experience. They also have a deep understanding of the challenges and aspirations of Young India. The online marketing courses offered by IIM-B have been designed by renowned professors, keeping in mind all these factors.

The term Marketing covers many areas. It refers to advertising, brand and product image management, consumer research, product planning, distribution network, etc. You can specialize in a particular stream based on your interest. IIM-B's Marketing Management Coursewill help you learn the applications of marketing theories in real-world business practices.

You do not have to give the Common Aptitude Test to take this course. What's more, you will also get a certificate after completing the course. Please note that you may have to pay a nominal amount for the certificate. Register with the Glow and Lovely Careers (formerly known as Fair & Lovely Career Foundation) to gain access to IIM-B's Free Online Marketing Courses With Certificate. The course expires on 20 May 2021.

A marketing job in an international company is very lucrative. Naturally, it is also competitive. Each vacancy in a reputed firm invites at least hundreds of applications. In such a scenario, you have to make sure that your resume stands out. This is where such free online marketing courses can help you. It may not be equivalent to a full-time MBA degree, but it will let your employer know that you are clear with your basics in marketing and have a good foundation. You are eager to learn. And it may just get your foot in the door.

There are many advantages to online courses. Firstly, you can take it at your convenience. Now, you may be forced to pick up a part-time job because of some difficult conditions. Fortunately, due to technology, you do not have to miss out on your chance for higher education. With online courses, you get the option to attend classes at a time of your choosing. You don't have to work out details like commuting, hostel expenses, and other such common worries of higher education.

Do make use of the other free courses available on the Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) website to add more value to your education and experience. Of course, candidates with academic knowledge are highly valued in every field. But, you will also be tested in other areas by your potential employers. For example, a marketing department will seek well-groomed candidates, who can speak, read, and write English confidently, and appear positive in their body language.

We recommend English for Doing Business in Asia -- Speaking, and English for Doing Business in Asia -- Writing courses to help you with your English. Both of these courses are free. You may not apply for certification for these soft skills courses. Sometimes, mere demonstration of positive body language and clear communication is enough.

Quick Tips/Tricks

Use your Facebook and Instagram profiles to connect with people already working in your desired field of marketing. You can learn a lot from their experience.

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October 31, 20203 Minutes

Learn About Union Health Secretary Preeti Sudan and Her Role in Planning for the Fight Against COVID-19

There are so many inspiring stories of women at the forefront of the fight against COVID 19. Some have taken the initiative independently and while others have used their position in official government positions. One such shining example is female IAS Officer and recently-retired Union Health Secretary, Preeti Sudan. Between June 2019 and July 2020, she served in her post and her time in the position had to deal with the outbreak of the ongoing pandemic. As part of her responsibilities, she led the way when it came to sharing key information with the entire country about the virus when little was known about it and it was just beginning to spread. Faced with a challenging situation, the ex-Health Secretary shouldered some very important responsibilities and was always leading from the front. Her job was three-pronged. First, she had to create a strategy to tackle the outbreak effectively and in coordination with the Prime Minister's Office to ensure that the unavoidable outbreak of the virus would be contained as effectively as possible while minimizing the damage it would cause across the country. Looking at the number of cases that were reported within the first two months, it was clear that she had successfully dealt with the task at hand. For example, she created the zoning system which helped identify the level of infections within every area in each city. She also created protocols for restricted travel during the early days of the outbreak. As more and more people joined the fight at the forefront against COVID-19, Preeti Sudan was one of the many inspirational women in India who were more than up for the challenge. She comforted the nation at a time when it was a delicate situation as migrant workers were heading back to their hometown and there was a mass exodus of people from bigger cities. Through regular and effective press briefing, she was not only able to give important and necessary updates to the entire country but also ease the fears of the people. Her calm and confident nature saw her deal with common and frequently asked questions comfortably and with positivity. If that is not the definition of a woman warrior, then what is? Finally, she used her position to ensure the containment of the outbreak within as small an area as possible within the states. She was continuously in touch with officers in every state who was in charge of dealing with the outbreak and she was very proactive in ensuring that all the departments were executing their tasks in the best way possible. As the Union Health Secretary, she used her powers to oversee the execution of such tasks personally for every state emerging as one of the key women leaders in our country. She acted as the first and most important point of contact for all disease-related queries that were directed at the government by both, the media and the general public. The former Health Secretary has a very rich educational background. She holds a Master's degree in Economic Philosophy and a doctorate in Economics from the prestigious London School of Economics. Her drive to serve the country saw her rise from the Andhra cadre as one of the early women IAS officers in the country. Her service to the nation saw her serve several positions including Joint Secretary in the Ministry of Defence and a Special Secretary in the Ministry of Women and Child Development. One of her most recent positions was as a Secretary in the Department of Food and Public Distribution. She was also at the forefront of dealing with the Kerala floods in 2019 and her action drew her high praises from all sections of the government. The story of former Health Secretary minister Preeti Sudan proves that the will of women in this country can move mountains. If you were inspired by her story, read about more such inspiring women on Glow \& Lovely Careers (formerly known as Fair and Lovely Career Foundation) website [here](/blog). To explore careers in Healthcare check out the [Career Options](/career-guidance/career-options) section of the Glow \& Lovely Careers site.