IIM Bengaluru’s Free Online Course on Marketing Could Be Just The Direction Your Career Needs

July 12, 20213 Minutes Read
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Girls from challenging backgrounds and conservative families often have to forgo their dreams because of the lack of availability to quality higher education. To ease this, Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) has partnered with edX, an online course provider. Through this affiliation, you can take low-cost online courses from some of the best institutes around the world, like Harvard, MIT, IIT Bombay, and IIM Bengaluru.

IIM Bengaluru is recognized as one of the best institutes in India. It is known for its top-notch faculty members with unmatched academic excellence and international experience. They also have a deep understanding of the challenges and aspirations of Young India. The online marketing courses offered by IIM-B have been designed by renowned professors, keeping in mind all these factors.

The term Marketing covers many areas. It refers to advertising, brand and product image management, consumer research, product planning, distribution network, etc. You can specialize in a particular stream based on your interest. IIM-B's Marketing Management Course will help you learn the applications of marketing theories in real-world business practices.

You do not have to give the Common Aptitude Test to take this course. What's more, you will also get a certificate after completing the course. Please note that you may have to pay a nominal amount for the certificate. Register with the Glow and Lovely Careers (formerly known as Fair & Lovely Career Foundation) to gain access to IIM-B's Free Online Marketing Courses With Certificate. The course expires on 20 May 2021.

A marketing job in an international company is very lucrative. Naturally, it is also competitive. Each vacancy in a reputed firm invites at least hundreds of applications. In such a scenario, you have to make sure that your resume stands out. This is where such free online marketing courses can help you. It may not be equivalent to a full-time MBA degree, but it will let your employer know that you are clear with your basics in marketing and have a good foundation. You are eager to learn. And it may just get your foot in the door.

There are many advantages to online courses. Firstly, you can take it at your convenience. Now, you may be forced to pick up a part-time job because of some difficult conditions. Fortunately, due to technology, you do not have to miss out on your chance for higher education. With online courses, you get the option to attend classes at a time of your choosing. You don't have to work out details like commuting, hostel expenses, and other such common worries of higher education.

Do make use of the other free courses available on the Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) website to add more value to your education and experience. Of course, candidates with academic knowledge are highly valued in every field. But, you will also be tested in other areas by your potential employers. For example, a marketing department will seek well-groomed candidates, who can speak, read, and write English confidently, and appear positive in their body language.

We recommend English for Doing Business in Asia -- Speaking, and English for Doing Business in Asia -- Writing courses to help you with your English. Both of these courses are free. You may not apply for certification for these soft skills courses. Sometimes, mere demonstration of positive body language and clear communication is enough.

Quick Tips/Tricks

Use your Facebook and Instagram profiles to connect with people already working in your desired field of marketing. You can learn a lot from their experience.

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February 19, 20242 Minutes Read

Social Entrepreneurship: Women Driving Impactful Change in India

A powerful force is reshaping communities and driving positive change -- women-led social entrepreneurship . As the narrative of entrepreneurship evolves, so does the role of women who are not just creating businesses but building ventures with a profound impact on society. Let's explore the realm of women's entrepreneurship and the significant strides in social entrepreneurship .

Social entrepreneurship is about harnessing the power of business to address social and environmental challenges. In India, many women embrace this approach, positioning themselves as business leaders and catalysts for positive change. Their ventures aim not just for profit but also for meaningful impact on the communities they serve.

The landscape of women entrepreneurship in India is growing, with female entrepreneurs actively participating in diverse sectors, including social entrepreneurship. This shift is breaking stereotypes and showcasing the multifaceted roles women can play as business leaders with a mission beyond just financial gains.

One compelling aspect of this transformation is the variety of startup ideas for women in social entrepreneurship. From ventures addressing healthcare disparities to those focused on education, women are bringing innovative solutions to the forefront. These ventures are not just about economic empowerment but about creating sustainable change in the fabric of society.

Social entrepreneurship ideas are often born from a deep understanding of local challenges. As the architects of many of these initiatives, women bring a unique perspective to problem-solving. Whether providing access to clean water, improving healthcare facilities, or promoting sustainable agriculture, these entrepreneurs are at the forefront of impactful change.

The intersection of entrepreneur ideas for women and social entrepreneurship creates a space where purpose-driven businesses thrive. Women are not just looking for financial success; they seek ways to contribute meaningfully to society. The spirit of collaboration and community building is embedded in their ventures, fostering a sense of shared responsibility and collective well-being.

One notable example is Preeti Singh, a social entrepreneur who founded a venture focused on menstrual hygiene in rural India. Her initiative addresses a critical health issue and empowers women by providing them with sustainable and affordable solutions. Preeti's story represents the transformative potential of women's entrepreneurship in tackling societal challenges.

The emphasis on social entrepreneurship among women is also generating a ripple effect regarding mentorship and support networks. Established female entrepreneurs are actively encouraging and guiding the next generation. This mentorship is crucial in nurturing a culture of innovation and resilience among women venturing into social entrepreneurship.

The momentum of women entrepreneurship in social impact ventures is not just a trend; it signifies a paradigm shift in how businesses operate in India. Organisations and institutions recognise women's value in terms of empathy, collaboration, and a deep understanding of community needs.

The rise of social entrepreneurship driven by women in India is a testament to the transformative power of purpose-driven businesses. As more women explore and invest in entrepreneurial ideas for women that focus on social impact, the future promises a more equitable and sustainable society. These women entrepreneurs are not just building businesses but driving impactful change and leaving an indelible mark on the nation's socio-economic fabric.

At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance, existing jobs and other online courses to help them nurture their dream of driving social entrepreneurship in India.