The Inspiring Story of Aditi Avasthi, CEO Embibe.com

July 23, 20213 Minutes Read
Success Stories

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She could not clear IIT-JEE. However, Aditi did not get discouraged. Instead, she used this experience to establish her own company!

After 12th, admission to many courses is usually through entrance tests. Students spend a lot of time, money and energy to prepare for these tests. Coaching classes, mock tests, and hours of preparation.... students and their parents put in all their efforts. The aim is to crack these tests.

It was the same case with Aditi too. This girl from Ludhiana, Punjab, had worked hard to crack IIT-JEE. She was naturally disappointed when she did not clear the exam.

However, what she did after that is what makes Aditi's story so special.

She did not let disappointment discourage her. She stuck to her decision to become an engineer.

After completing her studies, Aditi worked in different companies. Then she established her own start-up - Embibe.com. Embibe.com is an online platform to guide students who wish to appear for competitive exams.

The start-up was so successful that Reliance recently invested Rs. 500 crores in it!

Here is Aditi's story -- an inspiration to girls across India!

Success in the corporate world....

After completing her engineering, Aditi started working with Tata Consultancy Services. Her area of specialization was the Growth of New business initiatives.

While she was working at Tata, she won the AIMI Young Leaders project.

This achievement is special. Initially, Aditi was considered too young for the AIMI Young Leaders project. Her nomination was even rejected!

In spite of all this, Aditi was meant to succeed. Winning this project was just the beginning.

Aditi didn't just stop at just engineering though. She decided to pursue an MBA degree in Finance and Marketing. So Aditi went to Chicago for her MBA. She completed her MBA from a very prestigious college there.

After her MBA, Aditi joined the prestigious Barclays bank. A good job with an international bank, money, success.... Aditi had it all!

In spite of all this success, Aditi still thought about her IIT -JEE exam. The experience of not cracking this exam had stayed with her....

When Aditi could not crack the exam, instead of getting discouraged, she analyzed what went wrong.

She realized she was comparatively weak in Chemistry. So, she should have spent more time on that subject. However, Aditi did not get the guidance she needed at that time.

So, Aditi decided to start something that would provide students with proper guidance to crack competitive exams like IIT-JEE, BITSAT, and CET.

Aditi came back to India. She spoke to students in various cities. She wanted to understand the problems they faced during exams. Based on her research and experience, Aditi launched Embibe.com.

Aditi thus converted her loss into gain. She used her experience of IIT-JEE entrance test while creating Embibe.com.

It makes use of artificial intelligence and analytics. It provides customized guidance to students on how to prepare for these competitive exams.
It makes use of analytics to analyze student's speed, accuracy, and time management. It also analyses many other factors, stamina and confidence too. Analyzing these factors helps the students understand their strengths and weaknesses. This helps them plan for the actual exam better.

Embibe.com helps students for competitive exams like IIT-JEE, BITSAT and CET.

Online coaching, online mock tests, and online courses are becoming very popular today. Online courses offer students the benefit and comfort of studying from home. Students save on time, money and effort spent on traveling.

This site too offers free online courses and tests for students. There are also free online tests to help students prepare better for competitive exams.

Experience the benefit of online education now! You can click here to access these online tests and online courses.

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February 1, 20243 Minutes Read

Sales Tech Revolution: Women Excelling in Tech Sales and CRM Roles in 2024 India

The year 2023 witnessed a groundbreaking revolution in the tech sales and Customer Relationship Management (CRM) domain, showcasing the remarkable success of women in tech sales . These inspiring saleswomen are not merely breaking barriers but are redefining the industry norms.

With its thriving tech sector, India has seen a surge in the participation of saleswomen in technology-driven sales and CRM roles. These successful women are not only contributing significantly to the growth of their organisations but are also setting benchmarks for future generations.

One notable trend is the increasing number of women entrepreneurs taking charge in the tech sales arena. These visionary leaders excel in their roles and steer their companies towards unprecedented success. Their journeys serve as a beacon of inspiration for aspiring women professionals looking to make a mark in the tech-driven sales ecosystem.

One key aspect of this revolution is the transformation of traditional gender roles within the tech sales and CRM industry. Previously dominated by men, the industry is witnessing a more inclusive and diverse workforce. This shift is driven by recognising the unique skills and perspectives that women bring to the table.

The success stories of women in tech sales highlight their resilience and adaptability. In a rapidly evolving technological landscape, these women have showcased their ability to navigate complex sales processes and leverage CRM tools effectively. Their expertise goes beyond just meeting sales targets; they excel in building lasting relationships with clients, enhancing customer satisfaction, and driving business growth.

One shining example is the story of Riya Sharma, a trailblazer in the tech sales sector. Riya, an exemplary saleswoman , started her journey in a small tech firm and worked her way up through determination and hard work. Today, she leads a team of skilled professionals, breaking the glass ceiling and inspiring many.

The success of these inspiring women in sales can be attributed to their unique approach to problem-solving and relationship-building. In an industry often associated with a competitive mindset, these women emphasise collaboration, communication, and empathy. Their leadership styles reflect a shift towards a more holistic and customer-centric approach to sales.

Moreover, the rise of women entrepreneurs in tech sales indicates a broader societal shift towards recognising and promoting gender diversity in leadership roles. Organisations increasingly acknowledge the value that diverse perspectives bring to the decision-making process, fostering an environment that encourages the professional growth of women in the industry.

As we look ahead to the future of tech sales and CRM in India, it is evident that the contributions of successful women in these roles will play a pivotal role in shaping the industry. The ongoing revolution is about breaking stereotypes and creating a more inclusive and innovative business environment.

The tech sales revolution led by women in India is a testament to the changing dynamics of the industry. These inspiring women in sales and women entrepreneurs thrive in their roles and create a path for others to follow. Their stories serve as a beacon of hope, encouraging more women to explore and excel in the exciting world of tech sales and CRM. The future undoubtedly holds exciting possibilities as more women continue to make their mark in this transformative sector.At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance and other courses to help women excel in tech sales and CRM roles in 2024.