An Overview Of SEO (Search Engine Optimization)

March 30, 20222 Minutes Read
Success Stories

Link Copied!

Are you looking to master Search Engine Optimization and make a highly profitable career out of it? Well, you've come to the right place. Read on to know what SEO is, how it works, why it's so important, and if the field is right for you.

In simple terms, SEO is using various methods to get more people to see a particular website or page online without paying them. However, this is a fast-paced job. There are constantly new ways, so it is important to be aware and keep learning. First, let's talk about the basics of SEO which include three things:

  1. Understanding how search engines work
  2. Research and Analysis
  3. Website Optimization

How do Search Engines Work?

Imagine this - The house you are in is covered with webs full of spiders. You are in 1 room looking for certain information. The spider in that room will crawl through the web and connect with other spiders, eventually finding what you want.

Can you picture it? This is exactly how search engines work! The house represents the internet/web. The rooms are the pages. The spiders are bots that crawl all over the web to find the content you want.

But there is so much content all over the internet, and going through all of them is time-consuming. All content is ranked on relevancy. This is where SEO comes in handy. It improves the rank of your page on the search engine list, so it comes up faster.

Currently, Google is the most popular search engine in the world. Ranking higher on google increases the number of clicks on your website. To get your website on google, first find your sitemap, a list of all pages on your website. Then create a free Google Search Console account and submit it.

Steps to great SEO:

  1. Set your website correctly with a good domain, web host, logical site and URL structure and most importantly, user friendly.

  2. Cover the four facets of SEO: Keyword Research, On-page SEO, Link Building, Technical SEO

  3. Keyword Research: This includes learning what your audience is looking for, the terms they use when searching for it and how often those terms are used.

  4. On-page SEO: Using the keywords found during research on your website will make it easier for the audience to find you. But that's not all - how and where you use the keywords is also essential - which means the content must be relevant and relatable to the audience. This includes a descriptive URL, a compelling title tag (clickable headings in the search results) and optimized images (compressed, well-named, and with alt. text.)

  5. Link Building: Other websites/pages lead to your website via links. These are like confidence builders for the audience. They see pages other than the website talking about the website. An excellent way to do this is by blogging on other sites. Find patterns in competitors strategies and use effective ones.

  6. Technical SEO: This is mainly helping your website get listed on search engines like google.

    Now that we covered the basics, you can check the success by measuring the increase in traffic using Google Analytics.

    Build your free resume at the Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation): Online Resume Builder.

Get Inspired with

Blog and News

Success Stories
May 14, 20203 Minutes Read

How Does a Woman’s First Salary Change Her Life?

For any woman, the first taste of her hard earned money is glorious and something to cherish for the rest of her life. It can bring a significant upturn to her life and her family and this will automatically affect her mental state very positively. Financial independence is one of the most important factors that affect the quality and of one's life and equally so for women.

In India, with more women entering higher education every year, we now have 27% women who are enrolled in tertiary education. This is a great achievement, and in many disciplines in universities, we have women outnumbering men in the class. Although this is a refreshing development, the number of women involved in the labour force in India still requires a lot more progress. Despite educational gains, as of 2017, we have only 28.5% women participating in the labour force in India. At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we strive every day to make the women our country aware of the importance of being financially independent and self-sufficient. As a part of this endeavour, we are launching the First Salary campaign at the Glow & Lovely Careers in order to inspire and encourage the women of our country to become independent.

Woman's first salary *[1500x860]*If you are one of those women who hasn't started working and earning money yet, then these are a few things that will help you understand how your first salary, or Pehli Tankhwa, can change your life for the better:

<br /> <br />
Success Stories
December 25, 20232 Minutes Read

Dr Indira Hinduja - Pioneering Gynaecologist and IVF Specialist

Dr. Indira Hinduja is a pioneer and trailblazer in women's health and reproductive medicine. Renowned as a distinguished gynaecologist and IVF specialist , Dr. Hinduja has played a monumental role in shaping the landscape of reproductive healthcare in India.

Doctor Indira Hinduja has become synonymous with excellence in gynaecology and reproductive sciences with several decades of career. Her journey is marked by a commitment to advancing medical science and a deep empathy for the myriad challenges women face in the realm of fertility and reproduction.

Dr. Indira Hinduja's contributions to gynaecology are vast and impactful. She has been instrumental in advancing assisted reproductive technologies, focusing on IVF (In Vitro Fertilization) . Her expertise in this field has brought hope to countless couples struggling with infertility, making her a trusted and revered figure in the medical community.

As an IVF specialist , Dr Hinduja's work has not only resulted in the birth of numerous healthy babies but has also pushed the boundaries of what is medically achievable. Her dedication to research and innovation has paved the way for advancements in reproductive medicine, creating possibilities for individuals and couples facing infertility challenges.

Indira Hinduja IVF has become synonymous with success stories, where science meets compassion. Her fertility clinic has been a beacon of hope for those seeking assisted reproductive treatments. The impact of her work extends beyond the confines of the clinic, influencing the larger conversation around reproductive health in India.

In India, where societal norms and expectations often place a significant emphasis on family and fertility, the role of gynaecologists and IVF specialists becomes crucial. Dr. Indira Hinduja has been at the forefront of destigmatising infertility, offering support, guidance, and adequate medical interventions to those in need.

Beyond her clinical work, Dr. Indira Hinduja has been an educator and advocate for women's health. Her efforts to raise awareness about fertility issues, the options available, and the importance of early intervention have contributed to a more informed society. By breaking down barriers and dispelling myths surrounding infertility, she has empowered individuals to make informed decisions about their reproductive health.

Dr. Hinduja's legacy goes beyond the technical aspects of reproductive medicine. She symbolises resilience, compassion, and a relentless pursuit of excellence. Her journey inspires aspiring doctors and instils confidence in individuals seeking medical help for fertility-related concerns.

Dr Indira Hinduja has left an indelible mark on the landscape of gynaecology and reproductive medicine in India. Her pioneering work as a gynaecologist and IVF specialist has transformed the lives of countless individuals and families and influenced the broader narrative around reproductive health. As a visionary and compassionate medical professional, Dr. Hinduja continues to shape the future of women's health in India, leaving a legacy that will resonate for generations.

Are you looking for some inspiration in your life, like Dr. Indira Hinduja ? Then, explore various courses offered across different fields on Glow & Lovely Careers and let your colours of success shine through! #KaamyabiKeRangDikhao