An Overview Of SEO (Search Engine Optimization)

March 30, 20222 Minutes Read
Success Stories

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Are you looking to master Search Engine Optimization and make a highly profitable career out of it? Well, you've come to the right place. Read on to know what SEO is, how it works, why it's so important, and if the field is right for you.

In simple terms, SEO is using various methods to get more people to see a particular website or page online without paying them. However, this is a fast-paced job. There are constantly new ways, so it is important to be aware and keep learning. First, let's talk about the basics of SEO which include three things:

  1. Understanding how search engines work
  2. Research and Analysis
  3. Website Optimization

How do Search Engines Work?

Imagine this - The house you are in is covered with webs full of spiders. You are in 1 room looking for certain information. The spider in that room will crawl through the web and connect with other spiders, eventually finding what you want.

Can you picture it? This is exactly how search engines work! The house represents the internet/web. The rooms are the pages. The spiders are bots that crawl all over the web to find the content you want.

But there is so much content all over the internet, and going through all of them is time-consuming. All content is ranked on relevancy. This is where SEO comes in handy. It improves the rank of your page on the search engine list, so it comes up faster.

Currently, Google is the most popular search engine in the world. Ranking higher on google increases the number of clicks on your website. To get your website on google, first find your sitemap, a list of all pages on your website. Then create a free Google Search Console account and submit it.

Steps to great SEO:

  1. Set your website correctly with a good domain, web host, logical site and URL structure and most importantly, user friendly.

  2. Cover the four facets of SEO: Keyword Research, On-page SEO, Link Building, Technical SEO

  3. Keyword Research: This includes learning what your audience is looking for, the terms they use when searching for it and how often those terms are used.

  4. On-page SEO: Using the keywords found during research on your website will make it easier for the audience to find you. But that's not all - how and where you use the keywords is also essential - which means the content must be relevant and relatable to the audience. This includes a descriptive URL, a compelling title tag (clickable headings in the search results) and optimized images (compressed, well-named, and with alt. text.)

  5. Link Building: Other websites/pages lead to your website via links. These are like confidence builders for the audience. They see pages other than the website talking about the website. An excellent way to do this is by blogging on other sites. Find patterns in competitors strategies and use effective ones.

  6. Technical SEO: This is mainly helping your website get listed on search engines like google.

    Now that we covered the basics, you can check the success by measuring the increase in traffic using Google Analytics.

    Build your free resume at the Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation): Online Resume Builder.

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Success Stories
January 30, 20184 Minutes Read

A Day in the Life of a Customer Care Representative

No matter how small or big a business is, customer care is the heart of any business. It is very important to provide a good customer service to ensure customers are satisfied and they come back again. When customers are happy, they spread the word in a positive way, making a brand or service popular. This leads to business growth as more people get to know about it.

Customer care executives are the face of a company. Their job is to address every customer's problem with patience, ensuring maximum satisfaction. Besides their core responsibilities, they go that extra mile just to make their customers' day and provide them with best possible solutions. Clients can be annoying, impatient, hilarious and at times good too. But a customer care representative knows how to deal smartly with different people, turning them into happy customers. The job isn't easy but it is very rewarding.

If you want to become one, bring smiles on the faces and increase a brand's value with your excellent service, there are multiple online courses designed to enhance the skills you need to become a successful customer care representative. You can look for online courses after graduation or short courses that you can take up along with your studies.

If you are thinking how a customer care representative works through the day, here is how her daily schedule looks:

The day typically begins quite early (between 8:00 a.m. to 9:00 a.m.) with checking the emails that have come overnight and responding to all the queries. There will usually be some inquiries that will need follow up from other departments like in case of a product-return, payment issue or any service-related. During the day there is likely to be at least one team meeting with the unit lead as customer care representatives usually work in teams with a clear reporting structure so that serious cases can be handled by seniors.

Usually, a customer care representative is expected to answer emails as well as calls during a day. Another responsibility is to handle customer calls to resolve their complaints. During weekdays, the call flow is less as compared to the weekends. In some cases, the representative also needs to call customers back to update or provide them with the information they have been looking for. For example, on refund status or respond to feedback submitted by them.

Another thing that a customer care representative needs to do on a daily basis is to keep track of complaints that require more time to get resolved and of the cases that have already been resolved. This practice keeps the work organized and is necessary for reporting on the performance of the unit that the representative is a member of.

While all this is a part of the job, it is also important to always keep yourself motivated and in a good mood if you want to be successful as a customer service executive. If you are positive and filled with energy, you can easily achieve your goal of customer satisfaction.

Here are some handy tips if you are looking to make a career in the field of customer care or customer relationship management:

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  • Keep calm and be patient
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  • Be an active listener
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  • Develop strong communication skills
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  • Improve your ability to multi-task
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  • Get familiar with CRM tools and softwares
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Success Stories
February 6, 20232 Minutes Read

Breaking Barriers: Free Government Courses for Women to Empower and Enhance Career Opportunities

Although women and men are on an even playing field in all respects, women still struggle to have their opinions heard at work and at home. Plenty of women have overcome several obstacles to prove themselves and set standards because they know deep down that they must prove to their families and society that they can succeed on their own. Women exhibit such strength even in the face of severe adversity. However, even today, women are given very few and limited options when it comes to choices.

Women must carry the baton of empowerment forward with great courage and nerve. A woman can be empowered when she powers up from within. The growing number of working women demonstrates that they have the power to improve their life. Today, they are becoming less dependent on men's rules and have a strong voice in career, profession, and lifestyle matters. Women can now easily manage their own lives thanks to financial independence, which has brought about a sea change. They are defining their own identities and serving as role models for everyone. The participation of women in social, political, economic, and technical fields is proof of their empowerment.

Women's empowerment must be holistic. It is important to create an environment that supports the advancement and success of women in all fields. The Government of India has launched several programmes over the past few years specifically catering to women's economic security and the social respect they deserve. The Government has stepped up to bring equality at every level by providing free government exams for ladies to empower and enhance their career opportunities.

Women Training, a new division of the Ministry of Skill Development & Entrepreneurship, gives women skill training exams to increase employment opportunities for women across a range of socio-economic statuses and age groups. It encourages women to pursue vocational training for wage employment in various industries and teaching positions and to start their own businesses.

These exams are designed for all learners, no matter their background or experience. It means anyone can pursue these free government exams and build a successful career in their field of interest.

These free government exams for ladies range from a few hours to a few weeks. It primarily depends on the exams you choose.

You'll gain useful skill sets from these free government exams, enabling you to advance your career. In India, several **governmental organisations provide free exams for women **in various subjects, including engineering, computer science, humanities, social sciences, management, economics, finance, and law. These free exams are great for those women who want to gain a skill set while saving time and money. These certified exams are recognised by the Government and would help secure job opportunities.

If you want to empower yourself by taking up a free government exams for women , Glow & Lovely Careers (formerly Fair & Lovely Career Foundation) can provide you with useful online test, courses and guidance.