What is a Product Designer?
Look around you. Can you see all the things you have purchased? You've brought them because they were useful or because they looked good.
The people responsible for the visual or feel of the product are Product Designers. Sometimes, they may also play a role in the product's system design and information system. A Product Designer is responsible for the user experience. This includes guiding business objectives and goals in terms of product management.
Product Designers are known by different names. These include User Experience Designers, User Interface Designers, Customer Experience Architects, Interaction Designers, or Information Architects. These names depend upon the type and size of the company. It can also depend on the diversity of the design department and the designer's area of expertise.
A product designer can work full-time or as a freelancer on a project-to-project basis. The average annual salary is 9L per annum.
What does a Product Designer Do?
A product designer has various responsibilities. Some of them are:
- To visualise, draw and design concepts for the product.
- To turn designs into a working demo product.
- To learn from customer expectations and improve user experience.
- To analyse, modify and revise existing designs or products based on learning.
- To follow current industry trends and market conditions.
- To coordinate and ensure efficiency while designing.
What is the Job Scope for a Product Designer?
A Product Designer can work in any of the following fields:
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Social Media Platforms
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Marketing & Advertisement
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Public Relations
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I.T.
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Architectural Industries
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Hardware & Software Companies
Product Designers can apply for the following job roles:
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UX/UI Designer
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Design Engineer
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Automotive Designer
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Furniture Designer
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Industrial Designer
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Exhibition Designer
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Product Manager
Who can become a Product Designer?
Anyone with a graduate or post-graduate degree in product designing can become a Product Engineer. A few popular courses are:
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B.Des in Product Design
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B.Sc in Product Design
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B.A. in Product Design
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B.V.A. in Product Design
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M.Sc in Product Design
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M.Des in Product Design
Students who have passed 12th grade can apply to the bachelor's programme. Students who have graduated in engineering can apply directly to a master's programme in Product Designing.
What skills does a Product Designer need to have?A Product Designer needs to have the following skills:
- Visualisation & observation
- Artistic
- Creativity and innovation
- Industrial knowledge
- Problem-solving skills
- Attention to detail
- Good communication
Is a Product Designer a good job?
There is a massive demand for Product Designers. Hence, there is job availability. They can choose to freelance or work in a company. They have a lot of creative freedom and can enjoy the job and earn well. The salary goes up to 20L per annum at the seniormost level.
However, there are certain aspects to be aware of before choosing it as your career. The initial salary starts from approximately 2.9L per annum. The job can get hectic due to urgent deadlines. Product Designers need to always be up-to-date with the latest trends, software and applications.
Do you think this career is a good fit for you? Confirm it with career guidance at Glow & Lovely Careers (formally known as Fair & Lovely Career Foundation). Check out their free online courses in design and arts to help you level up your skillset.
