The Inspiring Story of Aditi Avasthi, CEO Embibe.com

July 23, 20213 Minutes Read

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She could not clear IIT-JEE. However, Aditi did not get discouraged. Instead, she used this experience to establish her own company!

After 12th, admission to many courses is usually through entrance tests. Students spend a lot of time, money and energy to prepare for these tests. Coaching classes, mock tests, and hours of preparation.... students and their parents put in all their efforts. The aim is to crack these tests.

It was the same case with Aditi too. This girl from Ludhiana, Punjab, had worked hard to crack IIT-JEE. She was naturally disappointed when she did not clear the exam.

However, what she did after that is what makes Aditi's story so special.

She did not let disappointment discourage her. She stuck to her decision to become an engineer.

After completing her studies, Aditi worked in different companies. Then she established her own start-up - Embibe.com. Embibe.com is an online platform to guide students who wish to appear for competitive exams.

The start-up was so successful that Reliance recently invested Rs. 500 crores in it!

Here is Aditi's story -- an inspiration to girls across India!

Success in the corporate world....

After completing her engineering, Aditi started working with Tata Consultancy Services. Her area of specialization was the Growth of New business initiatives.

While she was working at Tata, she won the AIMI Young Leaders project.

This achievement is special. Initially, Aditi was considered too young for the AIMI Young Leaders project. Her nomination was even rejected!

In spite of all this, Aditi was meant to succeed. Winning this project was just the beginning.

Aditi didn't just stop at just engineering though. She decided to pursue an MBA degree in Finance and Marketing. So Aditi went to Chicago for her MBA. She completed her MBA from a very prestigious college there.

After her MBA, Aditi joined the prestigious Barclays bank. A good job with an international bank, money, success.... Aditi had it all!

In spite of all this success, Aditi still thought about her IIT -JEE exam. The experience of not cracking this exam had stayed with her....

When Aditi could not crack the exam, instead of getting discouraged, she analyzed what went wrong.

She realized she was comparatively weak in Chemistry. So, she should have spent more time on that subject. However, Aditi did not get the guidance she needed at that time.

So, Aditi decided to start something that would provide students with proper guidance to crack competitive exams like IIT-JEE, BITSAT, and CET.

Aditi came back to India. She spoke to students in various cities. She wanted to understand the problems they faced during exams. Based on her research and experience, Aditi launched Embibe.com.

Aditi thus converted her loss into gain. She used her experience of IIT-JEE entrance test while creating Embibe.com.

It makes use of artificial intelligence and analytics. It provides customized guidance to students on how to prepare for these competitive exams.
It makes use of analytics to analyze student's speed, accuracy, and time management. It also analyses many other factors, stamina and confidence too. Analyzing these factors helps the students understand their strengths and weaknesses. This helps them plan for the actual exam better.

Embibe.com helps students for competitive exams like IIT-JEE, BITSAT and CET.

Online coaching, online mock tests, and online courses are becoming very popular today. Online courses offer students the benefit and comfort of studying from home. Students save on time, money and effort spent on traveling.

This site too offers free online courses and tests for students. There are also free online tests to help students prepare better for competitive exams.

Experience the benefit of online education now! You can click here to access these online tests and online courses.

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5 Tips To Cover Your Syllabus Quickly

Your exams are just around the corner - maybe in another week - and you have not even begun studying! This happens to a lot of students. While we recommend studying for short periods every day, sometimes you are forced to study last minute.

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Social Entrepreneurship: Women Driving Impactful Change in India

A powerful force is reshaping communities and driving positive change -- women-led social entrepreneurship . As the narrative of entrepreneurship evolves, so does the role of women who are not just creating businesses but building ventures with a profound impact on society. Let's explore the realm of women's entrepreneurship and the significant strides in social entrepreneurship .

Social entrepreneurship is about harnessing the power of business to address social and environmental challenges. In India, many women embrace this approach, positioning themselves as business leaders and catalysts for positive change. Their ventures aim not just for profit but also for meaningful impact on the communities they serve.

The landscape of women entrepreneurship in India is growing, with female entrepreneurs actively participating in diverse sectors, including social entrepreneurship. This shift is breaking stereotypes and showcasing the multifaceted roles women can play as business leaders with a mission beyond just financial gains.

One compelling aspect of this transformation is the variety of startup ideas for women in social entrepreneurship. From ventures addressing healthcare disparities to those focused on education, women are bringing innovative solutions to the forefront. These ventures are not just about economic empowerment but about creating sustainable change in the fabric of society.

Social entrepreneurship ideas are often born from a deep understanding of local challenges. As the architects of many of these initiatives, women bring a unique perspective to problem-solving. Whether providing access to clean water, improving healthcare facilities, or promoting sustainable agriculture, these entrepreneurs are at the forefront of impactful change.

The intersection of entrepreneur ideas for women and social entrepreneurship creates a space where purpose-driven businesses thrive. Women are not just looking for financial success; they seek ways to contribute meaningfully to society. The spirit of collaboration and community building is embedded in their ventures, fostering a sense of shared responsibility and collective well-being.

One notable example is Preeti Singh, a social entrepreneur who founded a venture focused on menstrual hygiene in rural India. Her initiative addresses a critical health issue and empowers women by providing them with sustainable and affordable solutions. Preeti's story represents the transformative potential of women's entrepreneurship in tackling societal challenges.

The emphasis on social entrepreneurship among women is also generating a ripple effect regarding mentorship and support networks. Established female entrepreneurs are actively encouraging and guiding the next generation. This mentorship is crucial in nurturing a culture of innovation and resilience among women venturing into social entrepreneurship.

The momentum of women entrepreneurship in social impact ventures is not just a trend; it signifies a paradigm shift in how businesses operate in India. Organisations and institutions recognise women's value in terms of empathy, collaboration, and a deep understanding of community needs.

The rise of social entrepreneurship driven by women in India is a testament to the transformative power of purpose-driven businesses. As more women explore and invest in entrepreneurial ideas for women that focus on social impact, the future promises a more equitable and sustainable society. These women entrepreneurs are not just building businesses but driving impactful change and leaving an indelible mark on the nation's socio-economic fabric.

At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance, existing jobs and other online courses to help them nurture their dream of driving social entrepreneurship in India.

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High Paying Jobs in Digital Marketing

Digital Marketing is a career that boasts stability, is fun, and pays well. The salary, on average at an entry-level position, lies between INR 2,50,000 to 5,00,000 per year. The highest starting salary at a manager's level is between INR 8,00,000 to 10,00,000 per year. Read on to know more about Digital Marketing and everything it includes.

Digital Marketing comprises strategically promoting a brand's presence on the internet using photos, videos, infographics, websites, blogs, influencers, and more. Let's talk about the top 5 careers under digital marketing:

Copy/ Content Writers:

This job requires good writing skills. Writers must talk about the brand. They need to gain the audience's interest using creativity.

Copywriters focus on shorter forms of writing like taglines, social media captions, video scripts, product descriptions, emailers, ad text etc. The text directly promotes the brand and encourages sales.

Content writers work on long-form content like blogs, newspaper articles, case studies, eBooks, etc. The content isn't always direct. It aims at educating and informing readers.

**Art and Design: ** If a brand has eye-grabbing visuals, the audience will naturally be drawn to it. In fact, the first thing anyone notices is the design. A designer's job is to visualise and interpret a message through art. From social media and websites to packaging, design is important everywhere. Design and copy work have to work together to help the audience understand.

**Social Media Manager: ** Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest - these are pretty common terms. It's hard to find a person who doesn't use any social media. So, it's no surprise that brands use social media to reach people. A Social Media Manager manages a brand or company's social media channels. They are responsible for making social media strategies. They build the best online presence using good content and marketing. They connect copy/content, design and ads and shape it into engaging content.

A digital media manager manages everything digital (including blogs, websites and more). The scope of the work is the same, but there are more platforms.

**SEM/ SEO and Advertising Specialist: **

SEM and SEO are two distinct fields, but both involve increasing the views and sales. This is done by researching what people want and using those insights to improve content.

Advertisers' job is to help the right audience find the right products.

Advertising media has its own rules and regulations. Hence, advertisers work with design and copy to create ideal content. In the case of social media advertisements, they join social media managers to form an ad-specific content strategy.

**Web Developer: ****A **Web Developer creates websites. They make them appealing to see and easy to use. Websites are updated based on the audience's reaction and clicks. Generically, the job description includes:

Designing user interfaces and menus

Writing code for sites

Integrating media

Testing web apps

Troubleshooting issues

These jobs demand communication and teamwork to function perfectly. They also require you to constantly be aware of trends. It is gratifying to experiment, show creativity and work in digital marketing. You can learn digital marketing online. The Glow & Lovely Careers (formerly known as Fair & Lovely Careers Foundation) provides a variety of courses that you can choose from.

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