What Do Public Relations Professionals Do?

September 10, 20223 Minutes Read

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Public relations is about communicating information about a brand, company, or service to a large audience. To do this, a PR professional interacts with people who work for the news, radio or magazines.

When you work in PR, you have to make contacts in the media. You also have to talk to many people who can promote the company you work for. That's why this industry is great for women with good networking skills.

The work in PR is similar to those of marketing and advertising since these industries are largely connected.

But some responsibilities are mostly done only by Public Relations professionals, so let’s go over those -

Make Others Aware Of The Brand, Product Or Company

PR professionals are in charge of sharing the story of the brand or company they work for with millions of people.

For instance, if you work for a hotel, as a PR professional, you will have to communicate with YouTubers. You will be inviting them to stay at the hotel so that they spread their good experience with their followers. This is one example of a PR act.

This kind of responsibility requires effective communication skills because it's about communicating about the brand or company you work for to the market.

A good PR professional also creates a unique strategy to make people aware of the product.For example, if your company sells soft drinks, a PR will find ways to let people know about this drink.

It's about getting the public's attention to the company you work for.
Respond To Negative Feedback

It is true that working in PR is a challenging role. At times, controversial statements are said about a brand in public. Customers also send negative feedback that damages the brand name.

This is when a person from PR has to step in and handle it professionally. You have to stay calm and confidently communicate an apology or give a solution.

Communication skills are key in such cases where angry customers or media persons need a response from the brand. There are many online courses like effective conversation that help for such a job role.
Organise Events

To promote a brand product, the PR team organises public events.

For example, when you organise the event many celebrities might attend it. This way, more people and press members notice the event. You also get to talk to new people and build your contacts. It is fun to interact and to prepare for big events, online grooming courses are also available.

This is a type of role in PR enjoyed by those who like extracurricular activities.

The job may even be stressful at times. But the positive is that you get to meet interesting people while making sure the brand name is benefited in some way.
Communicate To The Media

When you work in PR, you speak with journalists, news channels, and investors.You have to make them interested in the brand you work for. To carry out this responsibility, you will have to write press releases. A press release is an important news and information about the brand that is sent to the media, which will then release it to the public. The information sent should convince media persons to write a story or interview the brand. This is why writing well, and public speaking is a critical skill to have for a PR role.

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Captain Nivedita Bhasin - India's First Female Airbus A320 Pilot

In the vast skies above India, where dreams take flight, Captain Nivedita Bhasin has soared to new heights as India's first female** Airbus A320 pilot**. Her journey from the ground to the cockpit is a story of personal triumph and a testament to breaking gender stereotypes in a traditionally male-dominated field.

Born with wings in her heart, Nivedita Bhasin's passion for aviation started at a young age. Growing up, she often found herself gazing at the aeroplanes gliding across the sky, fascinated by the idea of defying gravity. However, pursuing a career as a pilot was challenging, especially for a woman pilot in a society where such aspirations were deemed unconventional.

Undeterred by societal expectations, Nivedita embarked on her journey towards the clouds, determined to shatter the glass ceiling. After rigorous training and dedication, she earned her wings and became the first female pilot in India to command the Airbus A320, one of the world's most advanced and widely used aircraft.

Becoming a female pilot in a male-dominated industry was a challenge that Nivedita embraced with unwavering courage. She faced scepticism and doubters, but her passion and skill spoke louder than any prejudice. Breaking through the clouds of gender bias, Captain Nivedita Bhasin became a role model for aspiring female aviators nationwide.

Captain Nivedita's achievement goes beyond being just a milestone for herself; it marks a turning point in the narrative of women in aviation. Her success not only symbolises empowerment but also serves as an inspiration for the countless young girls who dare to dream of the skies.

The Airbus A320 is a marvel in aviation technology, and Captain Nivedita Bhasin's command of this sophisticated aircraft has made her a trailblazer. As an Airbus A320 captain , she navigates the skies with precision and grace, showcasing the capabilities of women in a profession that men have long dominated.

The journey from aspiring pilot to famous woman pilot has been filled with challenges, but Nivedita's determination has paved the way for future generations of female aviators. Her story highlights the importance of breaking stereotypes and encourages women to pursue traditionally male-centric careers.

Captain Nivedita Bhasin's accomplishment resonates deeply in a country like India, where diversity is celebrated. She is not just a pilot but a symbol of progress and inclusivity. Her success encourages young women to believe in themselves and pursue their dreams, regardless of societal expectations.

As we look to the skies, Captain Nivedita Bhasin stands as a beacon of inspiration, proving that gender should never be a barrier to reaching the zenith of one's ambitions. She has conquered the clouds and the prejudices that once threatened to clip her wings. In the cockpit of an Airbus A320, she is not just a pilot but a pioneer, steering the course for a new era of equality in the Indian aviation industry.At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance and other courses to help women expand their horizons and get inspired like Captain Nivedita Bhasin.

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Buddy4Study's Glow and Lovely Career Scholarship

Scholarships for girls are meant to encourage better education and career opportunities. Women don't lag behind men in academics or in a professional space. Scholarships help women from different socio-economic parameters to match their male peers.

Women-specific scholarships encourage females to pursue academic and career opportunities. They help them not to worry about financial restrictions. Many government and private organisations have offered women scholarships and grants. These are in various fields like science and research, management, aviation, hospitality and defence. They work toward encouraging women to take up academic opportunities. Buddy4Study.com is a website that offers various scholarship programmes. It is a scholarship platform that connects scholarship and education. One of the scholarships it talks about is the Glow and Lovely Scholarship. Read on to know everything you need to know about this scholarship:

Glow and Lovely Career Foundation is an initiative by Unilever. It aims to empower women across various countries. The foundation was formerly known as Fair & Lovely Careers. They work to help women secure a better future through education.

The Glow and Lovely Career Foundation Scholarship is a CSR initiative of Hindustan Unilever Limited (HUL). It aims to promote and encourage education among girl students in India. This scholarship programme empowers underprivileged female students aged 15 to 30 years. This is done by offering them financial assistance for their Higher Education. The scholarship programme seeks to reduce the drop-out rate among female students at higher education levels. It helps them create their own identity in society. This scholarship has helped thousands of girls in pursuing their career dreams.

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