Career Guidance: Know What It Takes to Be a Successful Market Researcher

January 25, 20183 Minutes
Success Stories

Link Copied!

Imagine launching a baby care product without understand what mothers are looking for. Or an internet service that is so expensive that nobody buys it. Market research is a very important part of any business strategy. It is an organized method for collecting data required to take many decision including - what product to make, where to sell, to whom to sell and at what price. With an effective market research strategy, a company will be able to know the current trends in the market, get information on what its competitors are doing, what its customers are looking for and what their spending habits are. On the basis of these factors, it is easier to design a strong and strategic marketing plan required for the company's growth.

What is the need for Market Research?

Whether for a new business or launch of a new product, market research is one of the key factors that is responsible for a company's success. There are two kinds of research that need to be done.

  • Primary Research

    This type of research is conducted by the company using different methods like groups, surveys, and interviews. It helps in situations where the company needs to gather new data which has never been collected before.

  • Secondary Research

    This kind of market research uses company reports, internet, research journals, and newspapers to gather existing data which has already captured by others.

    Key Benefits of Working as a Market Researcher

    Here is why you could consider market research as one of the best career options:

  1. It is a growing field and career opportunities are on a rise

  2. It is a respectable and creative job that requires you to use diverse skills such as observation, listening, analysis, communication

  3. You can gain experience across various industries

  4. You can work as a freelance consultant and choose to work only when you have time available

  5. You can gain exposure to new and upcoming technologies in the field of Data Science, a field where professionals are in very high demand.

    Click here to know the educational qualifications you need to become a Market Researcher

    How Can You Become a Successful Market Researcher?

    Do you know what it really takes to become a successful market research analyst? Well, you must have these 5 personal qualities or soft skills if you want to become one.

  • Excellent Communication Skills- With good communication, it is easy to explain the impact of your research to your company or clients. If you want to improve these skills, there is an option of online certification program in communication which you can take up alongside your job or studies.

    Want to improve on your communication skills?

  • Strong Writing Skills- To present written reports of your research requires good writing so you must know how to write well.

  • Great Listening Skills- If your listening skills are good, it helps you in understanding what your clients have to say and what they want.

  • Strong Problem Solving Skills- To be a successful researcher, you need to develop or improve the ability of analyzing problem areas and finding the right solutions.

  • Improved Analytical Skills- Research throws up a lot of data which you need to analyze and understand to draw conclusions. This is where your analytical skills will be helpful.

    Besides these skills, there are other things too which employers will expect from you. Like the ability to handle multiple projects at a time, willingness to learn, a flexible attitude, and knowledge of different types of software applications ranging from basic tools such as Excel, PowerPoint, to more sophisticated ones such as MS Access, Stata, etc.

    While you can learn all this with time, it just takes a decision from your side and the right platform to get started. With Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), a free online courses platform , it becomes easier to find the best career options and choose the best marketing online courses. The platform also offers you information on various scholarship programs in India and you will get a chance to learn from the best education partners online. You can browse through our various free online courses to support your career as a market researcher.

    Click here to know about them

Get Inspired with

Blog and News

Success Stories
December 16, 20202 Minutes

Prepare With These Free Online Tests for a Career in ISRO and Take Your Dreams to the Space

If you have an aptitude for science and the thought of exploring space excites you, you must consider a career with ISRO. Indian Space Research Organization (ISRO) has a written exam for hiring engineers, technicians, and scientists each year. The ISRO Centralized Recruitment Board conducts these exams. There is an age limit for various posts. Please cross-check your eligibility. All the information like the number of vacancies, educational qualifications, and selection criteria is put up on the ISRO official website. The ISRO selection process takes place in two phases: Written exam and interview. The final candidates are selected based on their performance in the interview. Coming to how to prepare a strategy to crack the ISRO entrance exam, the candidates must take into account that there is no fixed syllabus. But, you must check out the GATE (Graduate Aptitude Test in Engineering) question papers for the previous years. It has been observed that at least 10 to 15 data questions from the GATE tests are repeated in the ISRO entrance exam. The students who have cracked the ISRO exam insist that time management skills are of utmost importance. You can improve upon this skill by taking the ISRO Online Practice Test Series. Register on the Glow and Lovely Careers website (formerly known as Fair \& Lovely Career Foundation). It is a simple process. You can register using your Google or Facebook account too. Once you've created your account with Glow and Lovely Careers, you will get access to our online courses and tests. We've partnered with Testbook along with other educational portals. Click on the Other Govt. Exams tab to take [free online ISRO mock tests](https://www.glowandlovelycareers.in/en/online-tests/other-govt-exams/testbook/5a794c8c3e88a20f7fb855a4/isro). Currently, there are 4 tests available in this section. The title of the test will give you information about the year this test appeared and for which post. Click on the relevant test. You'll be directed to the Testbook website where you can take the mock test. Do read the General Instructions before taking the tests. There are many advantages to taking the ISRO online test series. Firstly, it helps you become familiar with the exam pattern. It is one of the easiest ways to identify your strengths and weaknesses. You will also understand what kind of weightage is carried by different topics. For example, questions on digital communications carry more marks as compared to questions on analog communication. You can choose to omit a few topics. However, this must be done carefully. You have to attempt at least 50 questions. Every minute counts. But, if you focus more on a difficult topic, you may not have the time to revise a relatively easy topic that can fetch you some easy marks. So, it is important to study the ISRO online test series carefully and understand what topics can increase your overall score. If you are thinking of giving a competitive exam, the sooner you start, the better it is. **Quick Tips/Tricks:** Take the same mock test multiple times. Ensure that there is a considerable gap between each attempt. It will help you compare your scores and keep track of your improvements.

Success Stories
February 19, 20242 Minutes

Social Entrepreneurship: Women Driving Impactful Change in India

A powerful force is reshaping communities and driving positive change -- women-led **social entrepreneurship** . As the narrative of entrepreneurship evolves, so does the role of women who are not just creating businesses but building ventures with a profound impact on society. Let's explore the realm of **women's entrepreneurship** and the significant strides in **social entrepreneurship** . **Social entrepreneurship** is about harnessing the power of business to address social and environmental challenges. In India, many women embrace this approach, positioning themselves as business leaders and catalysts for positive change. Their ventures aim not just for profit but also for meaningful impact on the communities they serve. The landscape of **women entrepreneurship** in India is growing, with **female entrepreneurs** actively participating in diverse sectors, including social entrepreneurship. This shift is breaking stereotypes and showcasing the multifaceted roles women can play as business leaders with a mission beyond just financial gains. One compelling aspect of this transformation is the variety of **startup ideas for women** in social entrepreneurship. From ventures addressing healthcare disparities to those focused on education, women are bringing innovative solutions to the forefront. These ventures are not just about economic empowerment but about creating sustainable change in the fabric of society. **Social entrepreneurship ideas** are often born from a deep understanding of local challenges. As the architects of many of these initiatives, women bring a unique perspective to problem-solving. Whether providing access to clean water, improving healthcare facilities, or promoting sustainable agriculture, these entrepreneurs are at the forefront of impactful change. The intersection of **entrepreneur ideas for women** and social entrepreneurship creates a space where purpose-driven businesses thrive. Women are not just looking for financial success; they seek ways to contribute meaningfully to society. The spirit of collaboration and community building is embedded in their ventures, fostering a sense of shared responsibility and collective well-being. One notable example is Preeti Singh, a social entrepreneur who founded a venture focused on menstrual hygiene in rural India. Her initiative addresses a critical health issue and empowers women by providing them with sustainable and affordable solutions. Preeti's story represents the transformative potential of **women's entrepreneurship** in tackling societal challenges. The emphasis on **social entrepreneurship** among women is also generating a ripple effect regarding mentorship and support networks. Established female entrepreneurs are actively encouraging and guiding the next generation. This mentorship is crucial in nurturing a culture of innovation and resilience among women venturing into social entrepreneurship. The momentum of **women entrepreneurship** in social impact ventures is not just a trend; it signifies a paradigm shift in how businesses operate in India. Organisations and institutions recognise women's value in terms of empathy, collaboration, and a deep understanding of community needs. The rise of **social entrepreneurship** driven by women in India is a testament to the transformative power of purpose-driven businesses. As more women explore and invest in **entrepreneurial ideas for women** that focus on social impact, the future promises a more equitable and sustainable society. These women entrepreneurs are not just building businesses but driving impactful change and leaving an indelible mark on the nation's socio-economic fabric. At [Glow \& Lovely Careers](https://www.glowandlovelycareers.in/) (formerly known as Fair \& Lovely Career Foundation), we believe in empowering women to be independent. We provide [online career guidance](https://www.glowandlovelycareers.in/en/career-guidance), [existing jobs](https://www.glowandlovelycareers.in/en/exciting-jobs) and other [online courses](https://www.glowandlovelycareers.in/en/online-courses) to help them nurture their dream of driving social entrepreneurship in India.