Ekta Kapoor - Queen of Indian Television and Film Producer

December 21, 20233 Minutes Read
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In the entire Indian television and film production industry, one name commands unparalleled respect and influence -- Ekta Kapoor . Renowned as the Queen of Indian Television, Ekta Kapoor has carved a niche as a prolific producer , transforming the landscape of Indian entertainment with her visionary approach and innovative storytelling.

Ekta Kapoor's journey in the entertainment industry is nothing short of extraordinary. As the creative force behind Balaji Telefilms , a production house she founded, she redefined the television landscape in the early 2000s. Under Ekta's leadership, Balaji Telefilms became synonymous with compelling dramas that resonated with audiences nationwide.

The success of Balaji Telefilms is intrinsically linked to Ekta Kapoor's keen understanding of audience preferences and her ability to craft narratives that strike a chord. From "Kyunki Saas Bhi Kabhi Bahu Thi" to "Kasautii Zindagii Kay," Ekta Kapoor's serials became cultural phenomena, influencing television and shaping societal conversations.

Ekta Kapoor's influence expanded beyond the television screen with the advent of Alt Balaji , a digital platform she launched. Alt Balaji represents a bold step into the digital realm, offering a diverse array of content that caters to the evolving preferences of modern audiences. Under Ekta's guidance, Alt Balaji has become a significant player in the digital streaming space, further solidifying her status as a pioneer in the industry.

Ekta Kapoor's ability to adapt to changing trends and embrace innovation sets her apart. The transition from traditional television to digital platforms reflects her foresight and commitment to staying at the forefront of the entertainment industry. Her foray into digital content production expands her reach and ensures that her storytelling continues to captivate audiences across different mediums.

As a producer , Ekta Kapoor's influence extends to the content and the talent she introduces to the industry. Balaji Telefilms and Alt Balaji have nurtured and launched the careers of many actors, writers, and directors. Ekta's commitment to fostering new talent speaks volumes about her dedication to the growth and sustainability of the Indian entertainment ecosystem.

The success story of Ekta Kapoor has its challenges. Her resilience in the face of industry dynamics and her ability to navigate the ever-evolving tastes of the audience are admirable. Under her guidance, Balaji Telefilms weathered viewer preferences and market dynamics shifts, emerging more substantially and versatile.

Beyond her professional achievements, Ekta Kapoor is known for maintaining a private life. Despite her high-profile status, she prefers to keep her personal affairs away from the limelight, allowing her work to speak for itself. This approach has garnered respect, emphasising that her success is rooted in talent and hard work.

Ekta Kapoor's journey as the Queen of Indian Television and Film Producer is a saga of creativity, innovation, and unwavering determination. From the iconic Balaji Telefilms to the digital frontier with Alt Balaji, she has left an indelible mark on Indian entertainment. Ekta Kapoor's influence goes beyond the characters on screen; it encompasses the very fabric of storytelling in India. As she continues to shape the future of Indian entertainment, Ekta Kapoor remains a force to be reckoned with -- a true trailblazer in the vibrant world of Indian television and film production.

Are you looking for some inspiration in your life, like Ekta Kapoor ? Then, explore various courses offered across different fields on Glow & Lovely Careers and let your colours of success shine through! #KaamyabiKeRangDikhao

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March 30, 20223 Minutes Read

Letter Writing: Types And Formats

Before the advent of technology, letters used to be the earliest means of communication with family and friends. While it may not seem very important in the modern-day, letter writing is still essential. Be it an invitation to friends and family, or a cover letter, a resignation letter or even a letter of recommendation - knowing how to write them is crucial for communication. Everyone should know how to write a Letter.

For the above reasons, writing a letter is one of the most valuable things you can learn. There are various types of letters with their own form and style. However, letter writing is mainly divided into two types -

  1. **Informal Letters:**These letters are written to friends and family as an update. These are written conversationally. They are personal and are basically just your thoughts written down. Since the letter will be received by friends or family, there is no problem if you use slang, abbreviations, or familiar terms. However, the letter's content must be penned down well enough to make sense. It shouldn't be all over the place. Additionally, incorrect grammar and spelling are not allowed.
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  1. Formal Letters: These letters are written for formal or official occasions/reasons. These are written to colleagues, bosses, potential employers/employees, newspapers, schools, etc. Formal letters aim to convey important information in a clear and precise manner. Unlike informal letters, formal letters use professional and respectful language.

    Writing a letter is not difficult once you learn the format. In addition, using a readable font, good formatting, and spacing are very important. Read on to know the format and parts of a letter, so you can improve your skills in letter writing:

    An informal letter has six main parts. These are

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  1. **Sender's address:**The sender's address and contact details of the sender are written here. You can also include an email address.
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  1. Date: The date comes below the sender's address and can be written in any format.
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  1. **Greeting or Salutation:**Sir / Respected Sir / Madam/ Dear
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  1. **Body of the Letter:**The content of the letter comes here. Whatever message you want to communicate.
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  1. Conclusion: End the letter by stating how you enjoyed writing to them/ how you hope to hear from them soon.
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  1. Subscription/ Signature: This is the last part of the letter. It goes like this - Yours truly/ Yours lovingly/Yours sincerely/Kind regards and is followed by your name.

    A formal letter has all the above parts and also includes the following:

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  1. Receiver's Address: The address of the receiver of the letter is written here. This could be the office address/editor's address/school address, etc.
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  1. Subject: The subject must convey what the letter is about in one line.

    Here is the format of a formal letter. For an informal letter, only remove the receiver's address and the subject, and you are good to go.

    Improve your English communication skills with free online courses from Glow & Lovely Careers (formally known as The Fair & Lovely Career Foundation).

Success Stories
March 9, 20212 Minutes Read

Prepare With the Right Guidance Using This SSC Mock Test Series Designed by Subject Experts

SSC stands for Staff Selection Commission. The SSC Exams are competitive exams held for various Group B and Group C positions within the ministries and departments of the Government of India. The SSC exams are conducted in 4 phases. They are called Tier I, Tier II, Tier III, and Tier IV, respectively. Tier I and Tier II are taken in an online mode. Tier III is a pen and paper exam. The Tier IV exam aims to test you on certain skills like data entry and computer proficiency.

Tier I is the preliminary exams. Here, the questions appear in multiple-choice format covering 4 subjects: General Intelligence and Reasoning, General Awareness, Quantitative Aptitude, and English Comprehension.

The Tier-II exam or the Mains consist of 4 sections: Quantitative Aptitude, English Language and Comprehension, Statistics, General Studies, which includes Finance & Accounting along with Economics & Governance.

Tier III exams are descriptive. You will be tested here on your "essay" and "letter" writing skills. Tier IV is a skill test. Candidates are expected to enter data at the speed of 2000 key presses in 15 minutes.

Eligibility criterion includes a graduation degree from a recognized university. The age requirements vary from post to post. Generally, they fall within the age bracket of 20 to 30 years. Each year more than 30 lakh candidates take the exam. However, if you aspire to work for the Government of India, you must not the fear of competition stop you. It is better to craft an effective preparation strategy and focus all your energies on doing well in the entrance exam.

Register on the Glow & Lovely (formerly known as Fair & Lovely) Careers Website now. Our partnership with the textbook will provide you with free online SSC mock tests. Taking the SSC mock test online will familiarize you with the exam pattern. You will gain a clear understanding of the Government marking scheme. This knowledge is needed to know how to prioritize the sections during the final exam. The sections that can fetch you easy scores should be attempted before the other sections. It will also help you overcome any mental block of taking an online exam. If you are not used to the online module, you may end up losing your precious time during the final exam.

An online SSC mock test is an opportunity to assess your performance honestly. There may be topics that you feel confident about but realize during the exam, that you've not comprehended it fully. Taking a mock online test for SSC is the only way to identify your strengths and weakness truly.

What's more, our free online courses like How to Write an Essay in the Know English section will help you polish your English writing skills. There are some beginner-level English-speaking courses too. You can take them to improve your spoken and written English.

Top Tip:

As per the Government notification, the SSC JE Tier II 2019 exam date has been revised to March 21, 2021. If you aspire to crack the SSC exam, you must keep an eye out for Government notices. There has been a reshuffling of the dates owing to the Coronavirus pandemic.