Kick up a Storm or Die Trying: the Success Story of Upasana Taku

July 23, 20213 Minutes Read
Success Stories

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The past few years have seen a rise in online and digital payments. Even auto drivers and paan shops now accept digital payments. There are many well know international players in the market -- GooglePay, PayTm, AmazonPay and others.

Occupying pride of place with these international players is an Indian name – Mobikwik.

Adding to this pride is the fact that an Indian woman is its co-founder. Meet Upsana Taku, the girl behind Mobikwik.

Upasana broke many myths and stereotypes with her career choice.

  • Staying away from home: Upasana was born in Surat. She moved all the way to Jalandhar in Punjab to study engineering.

  • Studying industrial engineering: While many girls her age were busy pursuing more women-oriented courses, Upasana chose a male-dominated, technical field. She decided to pursue industrial engineering.

  • She even went to the USA to complete her MS in Management Science and Engineering. That too from the very prestigious Stanford University. Upasana was focused right from the beginning!

  • Coming back to India: In the US, Upasana worked on many important projects. These projects were worth millions of dollars.

    Her family had reservations about Upasana giving up her comfortable life in the US. After all, she had a stable, successful career there.

    Upasana, however, wanted to come back to India. She wanted to contribute to the country.

  • Establishing her own startup: In India, Upasana met her future husband, Bipin Preet Singh. Together, they started Mobikwik.

  • Leading finance and technology: Upasana broke the stereotype that women find it challenging to handle FinTech (finance and technology). She was the one heading FinTech in Mobikwik. Even before starting MobiKwik, Upasana was successful in FinTech. She held key positions in international companies such as HSBC and PayPal.

    Upasana has proven that girls can lead in finance and technology. And achieve success! In 2016, she was featured on the Forbes Asia "Women To Watch" list.

    If like Upasana, you are interested in a career in finance, we have a whole range of free online courses for you to help you understand finance better.

As a girl and a startup founder, Upasana had to face challenges too. But she did not let them affect her spirits…

When Upasana was managing finance at MobiKwik, she would often meet bankers, auditors, and investors. They were usually surprised to see a woman handling finance. Sometimes, they would even request that a male deal with them instead of Upasana.

Upasana did not let such biases affect her. She confidently handled finance as well as technology...

As a start-up founder, Upasana had to multi-task…

She was managing finance and hiring people. None of this was easy. She had to find talented people. Then see if they fit with her company's expectations. And then convince them to join a new organization. All this was challenging. But Upasana was not someone who gives up.

Her motto was simple: Kick up a storm or die trying. So Upasana kept trying and managed it confidently.

Upasana was always focused and goal-oriented. Once she decides something, she tries her level best to achieve it.

She once said, "Tenacity is key. When you start something new, the ecosystem doesn't accept you easily; people say no. It took us 10 months to get the first bank onboard for wallet loading, while the second one happened in 15 days. It took us 3-4 months to get our first few top merchants in 2014. Within 3-4 months we closed eBay, Domino's, and other large merchants. All because I held on tight."

In fact, so dedicated were Upasana and Bipin to their startup that they even took work breaks during their wedding day!

Their hard work paid off! Today, Mobikwik is one of India’s leading fintech ventures!

Today, there are many women leaders in both Finance and technology.
If you wish to establish a career in finance or know more about international finance, international economics, or even basic topics, we have free online courses for just the same!

From introductory courses to more niche courses, we have an entire section dedicated to free online courses for finance and technology. Do check them out now!

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December 20, 20233 Minutes Read

Navigating Success: Richa Singh, the Vice President and Head of Marketing at Zee Entertainment Enterprises Ltd

Richa Singh , the Vice President and Head of Marketing at Zee Entertainment Enterprises Ltd., started her journey from a promising start to the helm of marketing at one of India's leading entertainment conglomerates is a testament to her strategic acumen, creativity, and commitment to excellence.

As the Head of Marketing at Zee Entertainment Enterprises Ltd. , Richa Singh plays a pivotal role in shaping the narrative of one of the most influential players in the Indian media industry. Her leadership is marked by a blend of innovation and a deep understanding of the diverse tastes and preferences of the Indian audience.

Under Richa Singh's guidance, the marketing strategies at Zee Entertainment have evolved to align with the dynamic nature of the media landscape. She brings a fresh perspective to promoting content, leveraging a mix of traditional and digital channels to reach a wide and varied audience. Her approach reflects a keen awareness of the changing media consumption patterns in the digital age.

Richa Singh's impact extends beyond traditional marketing realms. In an era where content is king, she has played a crucial role in crafting campaigns that attract viewers and resonate with them on a deeper level. The success of Zee Entertainment Enterprises Ltd. is not just in the numbers but in the emotional connection forged with the audience through compelling storytelling.

As the Vice President and Head of Marketing, Richa Singh has steered Zee Entertainment through significant milestones, adapting to the ever-changing dynamics of the industry. Her role is not just about promoting shows; it's about creating memorable experiences for the audience and ensuring that Zee Entertainment remains a household name in India.

Richa Singh's journey to vice president is a story of dedication and expertise. Her ascent to this leadership role is a source of inspiration for aspiring professionals in the Indian media and marketing spheres. Richa Singh's trajectory showcases that hard work, strategic thinking, and a passion for the craft can pave the way to success in a competitive industry.

Richa Singh 's impact as the Vice President of Zee Entertainment Enterprises Ltd. goes beyond the boardroom. She is instrumental in shaping the brand's image and perception in the public's eyes. Her role involves selling content and creating an ecosystem where Zee Entertainment becomes synonymous with quality, variety, and cultural significance.

Richa Singh has played a pivotal role in championing content that resonates with the country's rich tapestry of cultures and languages. Her marketing strategies reflect a nuanced understanding of the diverse Indian audience and an ability to tailor campaigns that appeal to the sensibilities of various regions.

Richa Singh's journey from a promising start to the Vice President and Head of Marketing at Zee Entertainment Enterprises Ltd . is a story of success, innovation, and leadership. Her role in shaping the marketing strategies of one of India's leading entertainment companies highlights the importance of adaptability, creativity, and a deep understanding of the audience in the ever-evolving media landscape. As she continues to navigate the industry's complexities, Richa Singh stands as a beacon of success, showcasing the heights that can be reached through a combination of skill, dedication, and a passion for storytelling in the diverse and dynamic world of Indian media and entertainment.

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