MARS by SHEROES: A Great Opportunity for Work From Home Job Seekers

Imagine launching a baby care product without understand what mothers are looking for. Or an internet service that is so expensive that nobody buys it. Market research is a very important part of any business strategy. It is an organized method for collecting data required to take many decision including - what product to make, where to sell, to whom to sell and at what price. With an effective market research strategy, a company will be able to know the current trends in the market, get information on what its competitors are doing, what its customers are looking for and what their spending habits are. On the basis of these factors, it is easier to design a strong and strategic marketing plan required for the company's growth.

What is the need for Market Research?

Whether for a new business or launch of a new product, market research is one of the key factors that is responsible for a company's success. There are two kinds of research that need to be done.

• Primary Research

  This type of research is conducted by the company using different methods like groups, surveys, and interviews. It helps in situations where the company needs to gather new data which has never been collected before.

• Secondary Research

  This kind of market research uses company reports, internet, research journals, and newspapers to gather existing data which has already captured by others.

  Key Benefits of Working as a Market Researcher

  **Here is why you could consider market research as one of the best career options: **

1. It is a growing field and career opportunities are on a rise

1. It is a respectable and creative job that requires you to use diverse skills such as observation, listening, analysis, communication

1. You can gain experience across various industries

1. You can work as a freelance consultant and choose to work only when you have time available

The first thing you will need to apply for a job is a resume or a CV. But do you know what is a resume and why is it important?

A resume is the first impression of yourself that you show a recruiter. It gives a brief outline of who you are, your goals, your education and everything you have accomplished up until now. Sounds scary, right? Don't worry, it's not. We're here to help.

An important thing to remember is that your resume reaches the HR before you do. The HR then decides to meet you based on the information provided in your resume. Creating the ideal resume is only a matter of knowing what to mention in it and what order. Read on to find out:

As a fresher, you may think that there is not much to show in your resume. That's not true. Every resume requires a few key elements.

1. **Name: **You want your name to be the first thing an HR sees. Write it in a clear font, so it is easily legible.

1. **Contact: **This is essential information the HR requires to contact you to inform you of your selection or rejection. Give your email ID and Mobile number. For the address, add your city and state only. This maintains privacy while also showing the recruiter that you are from the area.

1. **About: **This section requires you to talk about yourself in a couple of lines. You could say you have an educational background in and are hard-working and ambitious.

1. **Objective: **Here, you write your reasons for wanting to join the organization. You can add how you think you will benefit the firm.

1. **Professional Skills: **As a fresher, you may not have worked professionally before. Hence, you can add all the skills you have gained during your education or extra online courses.

1. **Educational Qualifications: **This section contains information about all your degrees, courses, and schools. It includes the name of the institution you studied at and the duration of the study.

1. Professional Experience: While you may not have worked professionally before, you can talk about any internship or volunteering experience you have. This could be as simple as babysitting, taking tuition or helping out at your mom's shop.

1. **Languages Known: **Add all the languages you know and the level of fluency. For instance, you may know Hindi and English fluently but may know only speaking level Marathi.

1. **Other Achievements: **Any extra-curricular activities you did in school or college can be added here. This includes participation in sports or speech events as well. If you have won any awards, those could be mentioned here too.