Ritu Bhansali: The Inspiring Story of How a Housewife Used Instagram to Start Her Own Store with Just Rs 20,000

September 14, 20212 Minutes Read

Link Copied!

Ritu Bhansali is the founder of Everything Mom Made. This is a company she started in the COVID-19 pandemic with the help of her daughters. Her business has no physical store but she manages it online on Instagram.

In a short time, her company has got nearly 19 thousand followers online.

Going Out Of Her Comfort Zone To Become A Financially Independent Housewife

Ritu was brought up in a time when society didn't approve of girls working after marriage. This is why even though she had a postgraduate degree in commerce, she didn't go out to look for a job but got married first.

Like most Indian mothers, Ritu gave her daughters natural remedies for various skin-related problems that they complained about. From here began the idea to sell these homemade skin products and start a business. Her daughters also encouraged her to go ahead and create her company Everything Mom Made.

When Ritu started Everything Mom Made, she had no background or knowledge about running a business online. It was something outside her comfort zone because for years she was a homemaker. Yet, she took on the challenge. At age 49, she created an opportunity for herself.

She now has a busy schedule, attends business phone calls and meetings. From being a housewife, she changed her role into a busy entrepreneur. With her earnings, she has the freedom to do as she likes with her finances.

Small Beginnings But Big Growth

Social Media has made it very easy to set up an online shop without the need to make a big investment. Like Ritu, you can make an account on apps like Instagram for free. Most small businesses use regular courier services to send their products to customers. You can directly chat and communicate with customers online and don't need a real physical shop. There are many advantages to setting up an online store.

For Ritu to start Everything Mom Made, she invested only Rs 20,000 to begin her business.

Her products started to receive a lot of love and attention from people that like to shop for homemade chemical-free skin products. Word of mouth also helped the small businessgrow. In addition, there is a huge demand in the market for organic items. This is why small local brands also get a lot of attention.

In an online interview, Ritu's daughter mentions how her mom gets emotional every time a customer leaves a positive review about her product. Running her own business helps Ritu feel like she's making an impact in society.

Homemakers like Ritu have various options to go out and start earning for themselves. In the 90s, it was disapproved of by society when women worked after marriage. But it's not the same anymore. Many women start businesses by themselves and are entering the workforce to be financially independent. There are many internships, work from home opportunities, and exciting marketing jobs out there today.

Get Inspired with

Blog and News

View All

April 18, 20256 Minutes Read

India’s Job Market: Your Gateway to Success in 2025

India's job market is evolving rapidly, offering numerous career opportunities across industries such as IT, healthcare, finance, marketing, and education. However, finding the right job can be challenging, especially for young women and girls entering the workforce. The job search process requires the right strategies, platforms, and persistence to navigate the competitive landscape successfully.

In the digital age, job seekers no longer have to rely on traditional methods like newspaper ads or word-of-mouth referrals. The rise of technology has introduced many job finder websites that connect candidates with potential employers efficiently. With the right job search website , you can find opportunities tailored to your skills, experience, and career goals.

This article provides a comprehensive guide to India's best job websites , offering insights into the top 10 job portals in India, actionable job search tips, and advice on choosing the right platform. Additionally, we'll address common concerns and FAQs to help you succeed in your job hunt.

April 18, 20256 Minutes Read

All You Need to Know About Nirmala Sitharaman: The Finance Minister

In India, women are breaking barriers and achieving great success in politics, business, and many other fields. One such inspiring woman is Nirmala Sitharaman , a leader who has made a significant impact on the Indian government. She is known for her intelligence, hard work, and dedication to improving India's economy. As a member of the Bharatiya Janata Party, she has played a crucial role in shaping policies and making important decisions. This article explores her journey, achievements, and contributions to the nation.

February 19, 20242 Minutes Read

Social Entrepreneurship: Women Driving Impactful Change in India

A powerful force is reshaping communities and driving positive change -- women-led social entrepreneurship . As the narrative of entrepreneurship evolves, so does the role of women who are not just creating businesses but building ventures with a profound impact on society. Let's explore the realm of women's entrepreneurship and the significant strides in social entrepreneurship .

Social entrepreneurship is about harnessing the power of business to address social and environmental challenges. In India, many women embrace this approach, positioning themselves as business leaders and catalysts for positive change. Their ventures aim not just for profit but also for meaningful impact on the communities they serve.

The landscape of women entrepreneurship in India is growing, with female entrepreneurs actively participating in diverse sectors, including social entrepreneurship. This shift is breaking stereotypes and showcasing the multifaceted roles women can play as business leaders with a mission beyond just financial gains.

One compelling aspect of this transformation is the variety of startup ideas for women in social entrepreneurship. From ventures addressing healthcare disparities to those focused on education, women are bringing innovative solutions to the forefront. These ventures are not just about economic empowerment but about creating sustainable change in the fabric of society.

Social entrepreneurship ideas are often born from a deep understanding of local challenges. As the architects of many of these initiatives, women bring a unique perspective to problem-solving. Whether providing access to clean water, improving healthcare facilities, or promoting sustainable agriculture, these entrepreneurs are at the forefront of impactful change.

The intersection of entrepreneur ideas for women and social entrepreneurship creates a space where purpose-driven businesses thrive. Women are not just looking for financial success; they seek ways to contribute meaningfully to society. The spirit of collaboration and community building is embedded in their ventures, fostering a sense of shared responsibility and collective well-being.

One notable example is Preeti Singh, a social entrepreneur who founded a venture focused on menstrual hygiene in rural India. Her initiative addresses a critical health issue and empowers women by providing them with sustainable and affordable solutions. Preeti's story represents the transformative potential of women's entrepreneurship in tackling societal challenges.

The emphasis on social entrepreneurship among women is also generating a ripple effect regarding mentorship and support networks. Established female entrepreneurs are actively encouraging and guiding the next generation. This mentorship is crucial in nurturing a culture of innovation and resilience among women venturing into social entrepreneurship.

The momentum of women entrepreneurship in social impact ventures is not just a trend; it signifies a paradigm shift in how businesses operate in India. Organisations and institutions recognise women's value in terms of empathy, collaboration, and a deep understanding of community needs.

The rise of social entrepreneurship driven by women in India is a testament to the transformative power of purpose-driven businesses. As more women explore and invest in entrepreneurial ideas for women that focus on social impact, the future promises a more equitable and sustainable society. These women entrepreneurs are not just building businesses but driving impactful change and leaving an indelible mark on the nation's socio-economic fabric.

At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we believe in empowering women to be independent. We provide online career guidance, existing jobs and other online courses to help them nurture their dream of driving social entrepreneurship in India.

View All