Ritu Bhansali: The Inspiring Story of How a Housewife Used Instagram to Start Her Own Store with Just Rs 20,000

September 14, 20212 Minutes Read
Success Stories

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Ritu Bhansali is the founder of Everything Mom Made. This is a company she started in the COVID-19 pandemic with the help of her daughters. Her business has no physical store but she manages it online on Instagram.

In a short time, her company has got nearly 19 thousand followers online.

Going Out Of Her Comfort Zone To Become A Financially Independent Housewife

Ritu was brought up in a time when society didn't approve of girls working after marriage. This is why even though she had a postgraduate degree in commerce, she didn't go out to look for a job but got married first.

Like most Indian mothers, Ritu gave her daughters natural remedies for various skin-related problems that they complained about. From here began the idea to sell these homemade skin products and start a business. Her daughters also encouraged her to go ahead and create her company Everything Mom Made.

When Ritu started Everything Mom Made, she had no background or knowledge about running a business online. It was something outside her comfort zone because for years she was a homemaker. Yet, she took on the challenge. At age 49, she created an opportunity for herself.

She now has a busy schedule, attends business phone calls and meetings. From being a housewife, she changed her role into a busy entrepreneur. With her earnings, she has the freedom to do as she likes with her finances.

Small Beginnings But Big Growth

Social Media has made it very easy to set up an online shop without the need to make a big investment. Like Ritu, you can make an account on apps like Instagram for free. Most small businesses use regular courier services to send their products to customers. You can directly chat and communicate with customers online and don't need a real physical shop. There are many advantages to setting up an online store.

For Ritu to start Everything Mom Made, she invested only Rs 20,000 to begin her business.

Her products started to receive a lot of love and attention from people that like to shop for homemade chemical-free skin products. Word of mouth also helped the small businessgrow. In addition, there is a huge demand in the market for organic items. This is why small local brands also get a lot of attention.

In an online interview, Ritu's daughter mentions how her mom gets emotional every time a customer leaves a positive review about her product. Running her own business helps Ritu feel like she's making an impact in society.

Homemakers like Ritu have various options to go out and start earning for themselves. In the 90s, it was disapproved of by society when women worked after marriage. But it's not the same anymore. Many women start businesses by themselves and are entering the workforce to be financially independent. There are many internships, work from home opportunities, and exciting marketing jobs out there today.

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Women in STEM: Engineering a Bright Future for Young Women in India

India is witnessing a remarkable uptick in women's STEM enrolment (Science, Technology, Engineering, and Mathematics). We are gradually breaking down barriers that have limited the participation of women in these fields. Let's shed some light on the inspiring journeys of young women interested in engineering for women in India.

The underrepresentation of women in STEM has been a global concern. Historically, societal norms and stereotypes have discouraged women from pursuing careers in science and technology . However, in recent years, the narrative is changing rapidly.

One of the primary avenues enabling this change is the availability of STEM courses designed to nurture the talents of young women. These courses provide the necessary skills, knowledge, and hands-on experience essential for success in STEM fields. Many institutions across India offer these specialized courses for women to explore their passion for science and technology without hesitation.

As a result of these initiatives, the number of women in science and technology is on the rise. This transformation also extends to engineering, where female engineers feel their presence in various sectors, from computer science to civil engineering.

The success stories of Indian women in STEM are a testament to their determination and passion. One such inspiring woman is Dr. Kalpana Chawla, an Indian-American astronaut who became the first woman of Indian origin in space. Dr. Chawla's journey from Karnal, India, to becoming a NASA astronaut is a shining example of what young women in India can achieve with dedication and education.

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Poonam Pandey, Hindi Editor Shares Her Journey of Becoming Independent

They say the journey of a thousand miles begins with a single step. In the case of Hindi Editor Poonam Pandey, that is exactly the case. When Poonam started studying journalism, she hardly imagined that it was the first step to her becoming a Hindi Editor one day.

Poonam came from the city of Agra in Uttar Pradesh to Mumbai, with the aim of fulfilling her career hopes and dreams. "I'm originally from Agra, but I have been living in Mumbai for the last five years." Poonam took up a journalism course at Mumbai University and was looking to make a mark in the field. But being from a conservative family, her parents were not particularly keen on letting her pursue a career in journalism. Just like many conventional parents, Poonam's parents too thought that it was a tough field for a woman to choose and excel in.

Being very passionate about writing has always been the case for Poonam. "When I was a young girl, I always knew where my passions lay. I wrote stories and poems even as a child so I was aware that I possessed some skill in this space." Just like a lot of girls even today, she knew pursuing her dreams would not be easy and she would have to prove she deserved a chance to pursue her dreams.

"I was always looking online for a chance to add to my education. One day while looking at journalism courses I stumbled upon an online course on content writing." Her parents were not going to allow her to go and join a writing course in another city, so she enrolled and completed her course in content writing online itself.

Seeing her dedication and drive, her parents supported her in pursuing her dreams and she was able to secure a job as a Junior Writer. One thing led to another and the rest is history. Poonam is now a Hindi Editor and writes for Hindustan Unilever's online housekeeping solutions platform Cleanipedia. By refusing to accept conventional career options for girls from smaller towns, Poonam chose to persist with her dreams and wrote a powerful story about women empowerment.

If you want to read and be inspired by more such stories, you can find them on the Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) Career Foundation website under the Success Stories section (click here). To write your own success story and find an exciting new path for yourself, you can explore some of the many free courses available on the same website.

Success Stories
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Looking to Jump-start Your Career in Retail? This Course Will Set You Apart from Your Competition

The retail industry includes all types of stores and marts, including e-commerce platforms, that bring sellers and buyers to one place. In India, retail is the second-largest source of modern jobs after construction. If a career in the retail industry is something that interests you, then a personal grooming course is a great way to get started. Here's how the industry started and what you need to enter it.

You could say that people have been sharing, selling, bartering, exchanging, and consuming resources for nearly as long they have existed. Right from the Great Exhibition in 1851 inaugurated by Queen Victoria and Prince Albert held at the Crystal Palace, the industry has only grown. The palace housed consumer goods from around the world. Millions of people came to window shop and get a glimpse of modern design and technology which opened their eyes to what this new industrial world could offer.

Now, from the United Kingdom to back home in India, post-liberalization, the economy opened up, and a new large middle class with spending power had emerged, which helped shape this industry. India has moved from the traditional terms of 'haat bazaars ' and 'Mandis ' to the globally accepted supermarkets.

The retail industry is set to grow very rapidly in the coming years as more and more Indians seek modern shopping experiences such as buying goods from malls and supermarkets ". With this expansion, comes a host of new job opportunities for women.

Did you know? For over 70 percent of the most commonly sold products such as food, soap, shampoo, detergents, the person who makes the decision to purchase is a woman. All this time, the sellers have been mainly men but today, companies in retail realize that women don't just know what to buy, they also deeply understand how to sell and manage retail outlets This is why it is becoming increasingly common to see women work as cashiers, sales assistants, and shop managers.

So, what are some important characteristics companies look for in hiring women for retail jobs? Companies in the retail sector such as Big Bazaar, Shoppers Stop, and D Mart are continuously trying to understand how to attract, engage, and retain customers. And to do so, it not only essential for their employees to have a pleasant personality but also to be well-groomed. Grooming is the process of making yourself presentable for work. So, to help you make your way into this ancient, yet extremely modern industry, we bring you a course that will teach you how to be groomed, give you a couple of personal care tips, help improve your body language and give you the basics in etiquette.

Start learning Grooming tips to enter the retail sector and be ready for the next job interview

Link: https://www.glowandlovelycareers.in/en/course-detail