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Digital Marketing is a career that boasts stability, is fun, and pays well. The salary, on average at an entry-level position, lies between INR 2,50,000 to 5,00,000 per year. The highest starting salary at a manager's level is between INR 8,00,000 to 10,00,000 per year. Read on to know more about Digital Marketing and everything it includes.

Digital Marketing comprises strategically promoting a brand's presence on the internet using photos, videos, infographics, websites, blogs, influencers, and more. Let's talk about the top 5 careers under digital marketing:

Copy/ Content Writers:

This job requires good writing skills. Writers must talk about the brand. They need to gain the audience's interest using creativity.

Copywriters focus on shorter forms of writing like taglines, social media captions, video scripts, product descriptions, emailers, ad text etc. The text directly promotes the brand and encourages sales.

Content writers work on long-form content like blogs, newspaper articles, case studies, eBooks, etc. The content isn't always direct. It aims at educating and informing readers.

**Art and Design: ** If a brand has eye-grabbing visuals, the audience will naturally be drawn to it. In fact, the first thing anyone notices is the design. A designer's job is to visualise and interpret a message through art. From social media and websites to packaging, design is important everywhere. Design and copy work have to work together to help the audience understand.

**Social Media Manager: ** Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest - these are pretty common terms. It's hard to find a person who doesn't use any social media. So, it's no surprise that brands use social media to reach people. A Social Media Manager manages a brand or company's social media channels. They are responsible for making social media strategies. They build the best online presence using good content and marketing. They connect copy/content, design and ads and shape it into engaging content.

A digital media manager manages everything digital (including blogs, websites and more). The scope of the work is the same, but there are more platforms.

**SEM/ SEO and Advertising Specialist: **

SEM and SEO are two distinct fields, but both involve increasing the views and sales. This is done by researching what people want and using those insights to improve content.

Advertisers' job is to help the right audience find the right products.

Advertising media has its own rules and regulations. Hence, advertisers work with design and copy to create ideal content. In the case of social media advertisements, they join social media managers to form an ad-specific content strategy.

**Web Developer: ****A **Web Developer creates websites. They make them appealing to see and easy to use. Websites are updated based on the audience's reaction and clicks. Generically, the job description includes:

Designing user interfaces and menus

Writing code for sites

Integrating media

Testing web apps

Troubleshooting issues

These jobs demand communication and teamwork to function perfectly. They also require you to constantly be aware of trends. It is gratifying to experiment, show creativity and work in digital marketing. You can learn digital marketing online. The Glow & Lovely Careers (formerly known as Fair & Lovely Careers Foundation) provides a variety of courses that you can choose from.

Choosing a career is not as easy as choosing a display picture for your Facebook profile. After all, you are going to spend most of your adult life working. So, finding a job that you'd truly enjoy is very important for living a happy life. But, the real question is, how do you find your ideal career path?

A career counselor can guide and help you understand your strengths and weaknesses. However, the career counseling department in most schools and colleges is overworked and understaffed. They may not be able to devote the required time and provide you with an in-depth analysis. While the services of a private career coach are expensive.

That's why we at Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) have designed online career quizzes. They are free and take into account the confusion in the mind of a young person like you. The tests consist of a series of multiple-choice questions or true/false statements. Experienced psychologists have prepared these questions. Ultimately, the tests aim to measure your unique talents, skills, and working approach. They will also help you identify potential career paths that match your profile. Take the quiz and get one step closer to finding your dream career.

During the test, you will find that not all the questions are career/job-related. But, they provide us with an understanding of your preferences and the kind of environment where you'd succeed. These are essential factors to consider before you plan out your career goals. Having an educational degree to do a particular job will not automatically make it fulfilling. It will largely depend on the kind of person you are.

We understand that as a young and ambitious girl, you aren't just looking to work for a job. You are looking for a job that will work for you. So, our career report contains detailed information about the industry that is best suited to you. At the end of it, you will get an insight into the challenges and expectations of the industry.

The report will also help you acquire a little self-knowledge. It may show some skill sets you didn't realize you had or unlock a job profile you hadn't even considered before. You can use this self-awareness to boost your resume. You can start prepping for your dream job even before completing your graduation degree. Part-time online courses in your field of interest will give you a competitive advantage during the job hunt.

Finding the right job or the perfect career may seem challenging. But it doesn't have to be. The key to job satisfaction is avoiding negative emotions at work. Feelings of being uninspired or overworked can stop your career growth. So, before you begin the search for the best job out there, search within.

The online career assessment tests are tools that help you gain insight into your personality. You must try to answer these questions honestly. It will get you an accurate reading of your talents, nature, and an ideal career path. You could think of it as an opportunity to get to the root of your passion and purpose.