10 Steps To Starting A Successful Online Store

May 1, 20232 Minutes
Success Stories

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Consumers have embraced online shopping. Although the pandemic has hastened the shift to online sales and shopping, there is no turning back regarding consumer behaviour. People nowadays prefer to buy online . To maximise the effectiveness of this opportunity, this article explains how to launch a business with an online store.

Here are 10 points to remember while starting an online shopping website:

  1. Create a business plan

    In a business plan, you outline your company's long-term goals and explain how to reach them. Consider it a map for success and any obstacles you might encounter.

  2. Establish the start-up costs

    While launching their new businesses, all business owners must pay various upfront expenses. You can keep track of your working capital, which measures how much liquidity your business has, by anticipatorily making allowances for expenses.

  3. Choose and secure a domain name

    You must buy your domain if you don't already have one. You can purchase it directly from eCommerce platforms or domain registrar.

  4. Choose an e-commerce platform

    Consider the features your business needs for the current stage and where you want it to be in the next few years. You can choose from many sophisticated features, including real-time shipping rate calculators, integrated shipping labels, customer abandoned-cart emails, gifting options, and custom domains. As your company expands, more robust plans are available to meet its needs.

  5. Make your website and customise it

    Whether you're a multi-hyphenate, a retailer, a restaurateur, a professional services provider, or something else, you want to build a website that showcases your brand and makes sense for your business. A flexible online store builder with customisable designs allows you to design the ideal layout for your company. You can pick the colours, fonts, and layout components that work best for retail, restaurants, and services. Because many consumers shop online on their phones, the designs have also been optimised for mobile viewing.

  6. Take safe payment methods

    Payment systems allow you to accept payments both in person and online instantly.

  7. Organise stock and drop shipping

    Ensure your inventory management is synchronised across channels once you're ready to sell products online to avoid unintentionally selling out-of-stock items.

  8. Expand the strategy to all sales channels

    Thanks to an omnichannel strategy, customers can enjoy a seamless shopping experience, whether in person, online, computer, or mobile. You have more options to market your company through various channels when you have an online store, which creates omnichannel marketing opportunities.

  9. Create a marketing plan

    Your marketing strategy helps you understand your priorities, marketing, and tactics for achieving your objectives. Setting goals and outlining how to achieve them is the right way to enhance your business.

  10. Put together a promotion plan

    Online marketing can be intimidating, but if a small business owner is starting out, they can connect with their customers in several ways.

    Remember, there are many online shopping stores available. You must market and position your store well. Doing so can drive more traffic to your site and start selling immediately. If you want to start an online store, Glow & Lovely Careers (formerly Fair & Lovely Career Foundation) can offer you expert tips and the proper guidance; click here for more information.

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February 5, 20243 Minutes

From Bloggers to Correspondents: How Young Women Are Redefining Indian Journalism

In the ever-evolving landscape of **Indian journalism** , a remarkable shift is underway as young women redefine their traditional roles within the field. From the advent of online platforms to the rise of citizen journalism, the journey from bloggers to correspondents signifies a paradigm shift in how information is disseminated and consumed in India. The traditional image of a journalist, usually male-dominated, is being challenged by a new generation of young women who are passive observers and active contributors to the field. Many of these individuals come from diverse educational backgrounds, with a growing number holding degrees in **journalism and mass communication** . This educational foundation equips them with the necessary skills to navigate the complex world of news reporting. One significant trend that has emerged is the rise of young women embracing the role of a **freelance journalist** . This shift is fueled by the flexibility and accessibility that online platforms provide. With the digital age in full swing, these women are leveraging the power of the internet to tell compelling stories, breaking away from the conventional confines of mainstream media. The advent of **online journalism** platforms has democratised the field, allowing young women to establish their voices and reach a wider audience. The ability to publish content online has broken down barriers, enabling these women to transcend geographical limitations and connect with readers nationwide. Blogs, once considered personal diaries, are now powerful tools for disseminating information and shaping public opinion. Take the case of Nisha Patel, a young blogger turned correspondent, who has been at the forefront of this transformation. Armed with a degree in **journalism and mass communication** , Nisha started her journey as a blogger, using her online platform to discuss social issues often overlooked by mainstream media. Her insightful and well-researched content caught the attention of online journalism portals, paving the way for her to become a freelance correspondent. The evolution from bloggers to correspondents highlights the changing dynamics of storytelling. These young women are not just reporting news but shaping narratives and influencing public discourse. The diversity of voices brought forth by this new wave of journalists enriches the Indian media landscape, providing a more comprehensive and inclusive representation of society. The empowerment of young women in **Indian journalism** is also reflected in their ability to tackle taboo subjects. Issues such as gender inequality, mental health, and environmental concerns are given a spotlight through their work. Addressing these topics contributes to a more informed and socially aware audience. The transformation of young women from bloggers to correspondents is a testament to the power of inclusivity and the impact of technology on the media landscape. As these individuals continue to break barriers, it is clear that the future of **journalism and mass communication** in India will be shaped by their unique perspectives and dedication to uncovering stories that matter. Young women's journey, from bloggers to correspondents, signifies a significant shift in **Indian journalism** . The rise of freelance journalists and the prominence of **online journalism** platforms showcase a departure from traditional structures. As these individuals continue to redefine the narrative, the inclusivity and diversity they bring will undoubtedly shape the future of media in India, making it more dynamic and reflective of the society it serves. At [Glow \& Lovely Careers](https://www.glowandlovelycareers.in/) (formerly known as Fair \& Lovely Career Foundation), we are committed to empowering women towards independence. We offer [online tests](https://www.glowandlovelycareers.in/en/online-tests), [exciting job opportunities](https://www.glowandlovelycareers.in/en/exciting-jobs), [internships](https://www.glowandlovelycareers.in/en/exciting-jobs/internships), and [career guidance](https://www.glowandlovelycareers.in/en/career-guidance) to help women redefine Indian journalism.