Promote Yourself On LinkedIn Effectively

June 3, 20223 Minutes Read
Success Stories

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LinkedIn is a very popular online platform. It connects potential employees to companies looking to hire. The networking site has a lot of advantages and can prove to be beneficial career-wise. Almost every working person uses it. Hence, you can connect to leading people in your industry. The site is a very effective tool for marketing oneself.

What does marketing oneself mean? Simply put, it is a way to promote yourself. This is done by highlighting education and achievements and generally showing employers what you can do. This means that people become aware of who you are and the kind of work you do. Marketing yourself also helps people realise whether you are a good fit for their company.

So if you don't have a LinkedIn profile yet, create one today! If you do, here's how you can effectively use it to promote yourself to prospective employers.

  • First, you need to appear on search lists of employers and hiring agents. The key to using LinkedIn in the best way possible is to ensure you're 'discoverable' to agencies and employers. Updating your location helps recruiters know where you are based. It also allows you to narrow down places of work.

  • Once a hiring manager or a recruiter checks out your profile, what will they see? Remember, your LinkedIn profile is their first impression of you. HRs don't only check if you are interested in being hired. They look at your profile picture. They check your posts and interactions. They even check posts and images that you are tagged on. This helps give them an idea of the person you are. Ensure that your profile picture is clear and professional. It needs to be appealing to see and not taken in an inappropriate setting or a dimly lit room with a messy background. Not only your profile picture but even your cover photo also needs to be aesthetic. It could be anything, even a simple background.

  • Update your bio! Keep it short and sweet. Mention what you do and what you are looking for. Think of it as marketing yourself using three sentences.

  • Ensure your education, accomplishments and work history is up-to-date. Write only important points, so it isn't too cluttered. The HR needs only to see the key points. Too much information can make it looks messy and unorganised.

  • It is essential that you use all your connections to your advantage. Connect with people from the same industry. Connect with coworkers and friends. It will help you come across as well-connected and with a friendly personality.

  • Mention your previous jobs. Add the company you worked at and the work you did for them. This also increases your discoverability. Plus, it helps recruiters see what you are experienced at.

  • You can also share posts about your accomplishments in the company. Show that you value your company by sharing company posts, blogs and articles.

  • Share a few posts that talk about you in particular. It could be about your aim in life. It could be related to the work you do or your ideologies. This helps employees understand you.

    Additionally, you can always endorse your peers and friends. They will likely endorse you as well. Recruiters check reviews and recommendations that you have left for companies and coworkers. The way you write these reviews is very important. Avoid leaving negative reviews for previous workplaces on LinkedIn.

    Now that you know how to use LinkedIn effectively, go get that job! Create your free resume at Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation). All the best!

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February 5, 20243 Minutes Read

From Bloggers to Correspondents: How Young Women Are Redefining Indian Journalism

In the ever-evolving landscape of Indian journalism , a remarkable shift is underway as young women redefine their traditional roles within the field. From the advent of online platforms to the rise of citizen journalism, the journey from bloggers to correspondents signifies a paradigm shift in how information is disseminated and consumed in India.

The traditional image of a journalist, usually male-dominated, is being challenged by a new generation of young women who are passive observers and active contributors to the field. Many of these individuals come from diverse educational backgrounds, with a growing number holding degrees in journalism and mass communication . This educational foundation equips them with the necessary skills to navigate the complex world of news reporting.

One significant trend that has emerged is the rise of young women embracing the role of a freelance journalist . This shift is fueled by the flexibility and accessibility that online platforms provide. With the digital age in full swing, these women are leveraging the power of the internet to tell compelling stories, breaking away from the conventional confines of mainstream media.

The advent of online journalism platforms has democratised the field, allowing young women to establish their voices and reach a wider audience. The ability to publish content online has broken down barriers, enabling these women to transcend geographical limitations and connect with readers nationwide. Blogs, once considered personal diaries, are now powerful tools for disseminating information and shaping public opinion.

Take the case of Nisha Patel, a young blogger turned correspondent, who has been at the forefront of this transformation. Armed with a degree in journalism and mass communication , Nisha started her journey as a blogger, using her online platform to discuss social issues often overlooked by mainstream media. Her insightful and well-researched content caught the attention of online journalism portals, paving the way for her to become a freelance correspondent.

The evolution from bloggers to correspondents highlights the changing dynamics of storytelling. These young women are not just reporting news but shaping narratives and influencing public discourse. The diversity of voices brought forth by this new wave of journalists enriches the Indian media landscape, providing a more comprehensive and inclusive representation of society.

The empowerment of young women in Indian journalism is also reflected in their ability to tackle taboo subjects. Issues such as gender inequality, mental health, and environmental concerns are given a spotlight through their work. Addressing these topics contributes to a more informed and socially aware audience.

The transformation of young women from bloggers to correspondents is a testament to the power of inclusivity and the impact of technology on the media landscape. As these individuals continue to break barriers, it is clear that the future of journalism and mass communication in India will be shaped by their unique perspectives and dedication to uncovering stories that matter.

Young women's journey, from bloggers to correspondents, signifies a significant shift in Indian journalism . The rise of freelance journalists and the prominence of online journalism platforms showcase a departure from traditional structures. As these individuals continue to redefine the narrative, the inclusivity and diversity they bring will undoubtedly shape the future of media in India, making it more dynamic and reflective of the society it serves.

At Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation), we are committed to empowering women towards independence. We offer online tests, exciting job opportunities, internships, and career guidance to help women redefine Indian journalism.